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Tag: SMS

Total Results: 682

   Displaying: 71 - 80

7-Eleven drives app downloads via product call-to-action
Published: June 6, 2013
7-Eleven has placed a mobile call-to-action on its Slurpee cups to get consumers to download the company's latest application and get exclusive coupons and offers.

Coca-Cola’s vitaminwater leverages SMS for free concert ticket promotion
Published: June 3, 2013
Coca-Cola brand Glaceau vitaminwater is leveraging SMS to deliver coupons to customers and give them a chance to win concert tickets.

How Starbucks is pushing the envelope with SMS, MMS marketing
Published: May 14, 2013
Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing strategy.

Common sense rules in LA Lakers text message lawsuit
Published: May 14, 2013
By Gonzalo E. Mon

The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.

Marketers overwhelmed by mobile messaging options
Published: May 6, 2013
Marketers have a staggering number of options when it comes to messaging mobile users – SMS, push notifications, in-application alerts and mobile email – and many are overwhelmed just trying to decide which to use and when.

FedEx rolls out suite of options to better accommodate consumers
Published: April 24, 2013
FedEx is letting package recipients customize deliveries to their homes with its new delivery manager service that spans multiple platforms including mobile.
When is the best time to send a text message?
Published: March 4, 2013
By Tracy Kunzi

Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is to send them messages at the wrong time.

Hooters adds 50K consumers to mobile database with recent Super Bowl SMS campaign
Published: February 26, 2013
Hooters of America is continuing to make SMS a focal point of its overall strategy and has significantly built up its mobile database through a Super Bowl initiative the company recently ran.
More than 30K unique SMS spam pitches sent to mobile devices per month: report
Published: February 26, 2013
On average, 30,000 unique SMS spam pitches were sent per month throughout 2012, according to a new report from Cloudmark.
KFC taps SMS to bolster sweepstakes entries
Published: February 8, 2013
KFC has rolled out a new initiative in conjunction with the upcoming Country Music Awards that incorporates SMS and encourages consumers to text-in to win a variety of prizes.

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