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Tag: SMS

Total Results: 679

   Displaying: 71 - 80

Common sense rules in LA Lakers text message lawsuit
Published: May 14, 2013
By Gonzalo E. Mon

The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.

Marketers overwhelmed by mobile messaging options
Published: May 6, 2013
Marketers have a staggering number of options when it comes to messaging mobile users – SMS, push notifications, in-application alerts and mobile email – and many are overwhelmed just trying to decide which to use and when.

FedEx rolls out suite of options to better accommodate consumers
Published: April 24, 2013
FedEx is letting package recipients customize deliveries to their homes with its new delivery manager service that spans multiple platforms including mobile.
When is the best time to send a text message?
Published: March 4, 2013
By Tracy Kunzi

Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is to send them messages at the wrong time.

Hooters adds 50K consumers to mobile database with recent Super Bowl SMS campaign
Published: February 26, 2013
Hooters of America is continuing to make SMS a focal point of its overall strategy and has significantly built up its mobile database through a Super Bowl initiative the company recently ran.
More than 30K unique SMS spam pitches sent to mobile devices per month: report
Published: February 26, 2013
On average, 30,000 unique SMS spam pitches were sent per month throughout 2012, according to a new report from Cloudmark.
KFC taps SMS to bolster sweepstakes entries
Published: February 8, 2013
KFC has rolled out a new initiative in conjunction with the upcoming Country Music Awards that incorporates SMS and encourages consumers to text-in to win a variety of prizes.

Vans taps MMS to bolster Valentine’s Day initiatives
Published: February 1, 2013
Vans is centering MMS around its new program that gives consumers the option to send their friends and loved ones Valentine's Day cards.
Hooters pushes deals to further engage SMS consumers
Published: January 29, 2013
Restaurant chain Hooters of America is continuing to keep its opted-in SMS users on their toes with a new message that offers them free wings with a purchase.
MillerCoors exec: Mobile is key social medium
Published: January 18, 2013
NEW YORK – A MillerCoors executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that mobile is the only way to keep its consumers connected to the brand, whether it is via television, in-store retail locations or at a bar.
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