Tag: SMS

Total Results: 610

SMS case study - Baxter Avenue Morgue

Published: December 28, 2011

See how Baxter Avenue Morgue used SMS to build its mobile database.

Kikkoman cooks up mobile strategy to drive in-store sales

Published: November 23, 2011

Soy sauce brand Kikkoman has kicked off a mobile marketing strategy that includes mobile calls to action in grocery store aisles.

SMS case study - Skinny Water

Published: November 14, 2011

See how Skinny Water increased its database via an SMS campaign.

Nestle’s Perrier taps mobile Web, QR codes, IVR to attract new customers

Published: November 4, 2011

Nestle’s Perrier Sparking Natural Mineral Water has developed a unique marketing program that uses mobile Web sites, QR codes and interactive voice response technology to attract new consumers and cultivate loyal customers.

US congressman Devin Nunes connects with constituents via mobile

Published: November 2, 2011

United States congressman Devin Nunes is using text and voice technology to communicate with his constituents.

Key best practice for the 6 mobile channels that will matter over the holidays

Published: October 28, 2011

QR codes, applications, mobile banners, rich media, mobile-optimized Web sites, location-based deals and offers, mobile coupons and SMS – oh my.

Role of SMS changing with mobile maturity and intersection of social

Published: October 24, 2011

As the mobile space evolves, due in part by the intersection of social, the role of SMS as a marketing vehicle is expanding.

SMS: Thinking beyond the text message

Published: October 21, 2011

By Llew Claasen

The global SMS market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014, per Portio Research. But it is key to note that SMS is growing far beyond the simple text message.

Rue La La exec: Integrate SMS into mobile sites and apps

Published: October 19, 2011

NEW YORK – The value that marketers can provide through SMS is exponential and brands need to use the tool to engage in a one-to-one dialogue with new and existing consumers, per panelists at the Mobile Shopping Fall conference.

CTIA’s SMS short code auditing: A playbook to kill US mobile innovators?

Published: October 18, 2011

By Shane Neman

The association for U.S. wireless carriers recently implemented a new "auditing" process that monitors, regulates and penalizes businesses which violate their ambiguous and contradictory rules.