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Tag: SMS


Total Results: 646

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Why is SMS not playing a bigger role in brands’ marketing efforts?
Published: July 2, 2012
When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook the medium?
Delivering ad campaigns to every type of device
Published: July 2, 2012
By
Lee Andron

As U.S. smartphone penetration reaches parity with feature phones, the debate among marketers continues: for which type of phone should mobile assets and campaigns be designed and optimized?

SMS bridges online and offline worlds
Published: June 29, 2012
By
Kalin Kassabov

Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.

Paramount Pictures targets movie-goers with SMS campaign
Published: June 25, 2012
Paramount Pictures is driving engagement for its upcoming “Katy Perry, Part of Me 3D” film via a new SMS campaign that updates fans with news and exclusive content.
Short codes are a scam, and SMS marketing is dying. Is there hope?
Published: June 18, 2012
By
Jared Reitzin

Think about it: what other industry or company do you know of that charges you for service every month but you cannot start using the service for four months?

Hooters beefs up mobile efforts with incentivized SMS campaign
Published: June 8, 2012
Restaurant chain Hooters of America is building up its mobile database with a new SMS campaign that offers consumers a chance to win a trip to the destination of their choice.
Sunwing Vacations looks to enhance mobile marketing efforts via cross-channel initiative
Published: June 5, 2012
Sunwing Vacations is looking to drive its cross-channel marketing efforts via a new mobile initiative the company is rolling out nationwide.
San Diego Chargers tackle fan engagement with pumped-up SMS strategy
Published: May 30, 2012
The San Diego Chargers team is revamping its mobile messaging strategy with the goal of making it more interactive and enhancing the overall fan experience.

Coca-Cola exec claims mobile underpins entire Olympic Games strategy
Published: May 21, 2012
In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role.

Self magazine SMS-based diet program a win among users
Published: May 21, 2012
Conde Nast’s Self magazine launched its SMS-based diet program last year and is seeing more than 80 percent of users say the initiative is helping them stay on track with their diet and fitness regimen.
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