Total Results: 650Displaying: 81 - 90
- Making the case for SMS marketing over email
- Published: July 18, 2012
Steven van Zanen
The ping of an email arriving in an inbox does not excite many anymore. In fact, often it has the opposite effect.
- Mobile is the new black
- Published: July 17, 2012
- Mobile continues to grow at a rapid pace and marketers are continually implementing QR codes, SMS, mobile advertising and applications into their marketing efforts to reach consumers on every medium possible.
- Top 10 SMS campaigns of Q2
- Published: July 11, 2012
- SMS is continually being used as a vessel to drive engagement and help marketers build up their databases. However, only a handful of companies such as Arby’s, Hooters and Starbucks are really using the medium in an effective way.
- WWE text-to-win effort garners more than 900,000 participants
- Published: July 10, 2012
- World Wrestling Entertainment recently ran a text-to-win campaign to support its annual Wrestlemania event and build a mobile database of opted-in fans.
- Why is SMS not playing a bigger role in brands’ marketing efforts?
- Published: July 2, 2012
- When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook the medium?
- Delivering ad campaigns to every type of device
- Published: July 2, 2012
As U.S. smartphone penetration reaches parity with feature phones, the debate among marketers continues: for which type of phone should mobile assets and campaigns be designed and optimized?
- SMS bridges online and offline worlds
- Published: June 29, 2012
Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.
- Paramount Pictures targets movie-goers with SMS campaign
- Published: June 25, 2012
- Paramount Pictures is driving engagement for its upcoming “Katy Perry, Part of Me 3D” film via a new SMS campaign that updates fans with news and exclusive content.
- Short codes are a scam, and SMS marketing is dying. Is there hope?
- Published: June 18, 2012
Think about it: what other industry or company do you know of that charges you for service every month but you cannot start using the service for four months?
- Hooters beefs up mobile efforts with incentivized SMS campaign
- Published: June 8, 2012
- Restaurant chain Hooters of America is building up its mobile database with a new SMS campaign that offers consumers a chance to win a trip to the destination of their choice.