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Tag: SMS

Total Results: 643

   Displaying: 81 - 90

Paramount Pictures targets movie-goers with SMS campaign
Published: June 25, 2012
Paramount Pictures is driving engagement for its upcoming ďKaty Perry, Part of Me 3DĒ film via a new SMS campaign that updates fans with news and exclusive content.
Short codes are a scam, and SMS marketing is dying. Is there hope?
Published: June 18, 2012
Jared Reitzin

Think about it: what other industry or company do you know of that charges you for service every month but you cannot start using the service for four months?

Hooters beefs up mobile efforts with incentivized SMS campaign
Published: June 8, 2012
Restaurant chain Hooters of America is building up its mobile database with a new SMS campaign that offers consumers a chance to win a trip to the destination of their choice.
Sunwing Vacations looks to enhance mobile marketing efforts via cross-channel initiative
Published: June 5, 2012
Sunwing Vacations is looking to drive its cross-channel marketing efforts via a new mobile initiative the company is rolling out nationwide.
San Diego Chargers tackle fan engagement with pumped-up SMS strategy
Published: May 30, 2012
The San Diego Chargers team is revamping its mobile messaging strategy with the goal of making it more interactive and enhancing the overall fan experience.

Coca-Cola exec claims mobile underpins entire Olympic Games strategy
Published: May 21, 2012
In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role.

Self magazine SMS-based diet program a win among users
Published: May 21, 2012
Conde Nastís Self magazine launched its SMS-based diet program last year and is seeing more than 80 percent of users say the initiative is helping them stay on track with their diet and fitness regimen.
National Cancer Institute taps SMS to urge teens to quit smoking
Published: May 18, 2012
The National Cancer Institute is enlisting SMS for a far-reaching program targeting teens and young adults with messages designed to help them quit smoking.

Brand Watch: Analyzing Starbucks' mobile blueprint
Published: May 17, 2012
Starbucks is one of the very few companies that has a well thought-out 360-degree mobile strategy, and while others are simply following the footsteps of their competitors, the coffee giant has taken strides to always stay one step ahead.
Personalizing your SMS text marketing campaign
Published: May 17, 2012
Matthew R. Lesher

Text messaging has replaced the phone call as the preferred method of communication. In fact, in 2012, wireless carriers are likely to handle more text messages than mobile phone call minutes.

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