Tag: SOna
Total Results: 14
Displaying: 1 - 10- A new wave in mobile commerce and content
- Published: October 31, 2011
- By Sonali Shah
Faster networks, smarter devices and the falling cost of phones and service plans have fueled growth in mobile content and commerce. Now there is a new force changing mobile.
- FTC’s Twitter data security settlement highlights need to safeguard personal info
- Published: March 16, 2011
- The Federal Trade Commission has finalized a settlement with Twitter to resolve charges that the social networking site deceived consumers and put their privacy at risk by failing to safeguard their personal information.
- Using personas for better mobile campaigns
- Published: October 18, 2010
- By Kevin French
Personas have become a cornerstone of effective digital programs. Yet, as a steady stream of new marketing mediums such as mobile bubble to the surface, our use of personas has not changed.
- CNN Mobile TV debuts on AT&T, Flo TV
- Published: March 15, 2010
- Turner Broadcasting has expanded its partnership with mobile broadcast television company Flo TV Inc., a subsidiary of Qualcomm Inc., to bring consumers CNN Mobile programming.
- Key SMS marketing tips for retailers’ holiday campaigns
- Published: October 22, 2009
- By Sonali Shah
Last year, large retailers such as Sears and Walmart successfully used mobile and SMS to reach customers. This year, we expect more retailers to join the mobile bandwagon.
- Segmentation key for mobile marketing success
- Published: June 4, 2009
- NEW YORK -- Mobile marketers can better target key groups of mobile users by segmenting them according to specific qualities, goals, and behaviors that motivate and define different user groups.
- Carriers prioritizing personalized services over advertising: ABI
- Published: April 27, 2009
- Personalized services for mobile customers are on the brink of providing a rich new revenue stream for carriers, and ramping up mobile advertising is not priority No. 1.
- Slacker launches mobile radio app for iPhone
- Published: January 16, 2009
- Slacker Inc. has launched a free mobile radio application for the iPhone and iPod touch.
- Retail giants use TradeStone mobile app to communicate with suppliers
- Published: January 13, 2009
- TradeStone Software is helping retailers arm their workforce on-the-go.
- Mobile ad info resource EverySingleOneOfUs launches
- Published: December 10, 2008
- An industry venture known as EverySingleOneOfUs has launched as a grassroots resource for the mobile advertising industry.
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