Tag: SXSW
Total Results: 10
- Mobile geo-social marketing allows for action-oriented, cost-per-acquisition metrics
- Published: April 20, 2011
- With growing excitement around the potential of geo-location, geo-social media and location-based services, large brands and local businesses alike have an opportunity to tap into the phenomenon to boost customer loyalty and sales.
- SXSW 2011: The Year of Podchatting?
- Published: March 17, 2011
- By Chris Vary and Stephanie Agresta
Are you on Beluga? GroupMe? Yobongo? If we were to narrow down the buzz and attention for new mobile startups, it would be about these three companies.
- Miller Lite uses mobile bar codes to engage SXSW guests
- Published: March 16, 2011
- Miller Lite is using mobile bar codes to entice South By Southwest attendees to enter its Beer for the People sweepstakes.
- SXSW panelists' unanimous take: Mobile is biggest game-changer
- Published: March 14, 2011
- By David Gill
AUSTIN, TX - When the South by Southwest panelists were asked what one thing would change their businesses over the next few years, the answers were unanimous – mobile.
- American Express offers cardholders special Foursquare deals during SXSW
- Published: March 11, 2011
- The weeklong South by Southwest Interactive festival marks the start of a pilot program from American Express Co. to offer exclusive location-based offers to Foursquare users.
- PepsiCo exec: Mobile is effective at engaging influencers
- Published: November 5, 2010
- NEW YORK – A PepsiCo executive at ad:tech said that a campaign spanning on-site, digital out-of-home, online, social and mobile effectively reintroduced the SoBe brand to influential consumers at South-by-Southwest.
- Social media, mobile, bar codes vie for attention at SXSW festival
- Published: March 17, 2010
- By Harald Neidhardt
AUSTIN, TX – As our correspondent discovered, SXSW is becoming a hotbed for not just social media innovation but also mobile news, including the launch of bar code service stickybits.
- Levi’s taps mobile to engage trendsetting music fans
- Published: March 16, 2010
- The Levi’s/Fader Fort application for iPhone and Android launched just in time for South by Southwest 2010 with the goal of engaging festival attendees and trendsetting music fans.
- Playboy-sponsored party at SXSW integrates mobile
- Published: March 23, 2009
- The C3 Presents' 10th Annual Late Night Bash at SXSW, sponsored by Playboy, used mobile to make the event memorable.
- Cerado launches mobile guide for SXSW Interactive Festival
- Published: March 12, 2009
- Cerado Inc., a provider of mobile and Web-based software and services, has released the South-by-Southwest 2009 Unofficial Pocket Guide.
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