Tag: Sams

Total Results: 98

Google rightly throws weight behind mobile banners

Published: April 28, 2008

It took some time but Google finally bellied up to the bar: The search giant's move to offer banners for mobile extends the life of an ad unit that refuses to die.

Axe, Samsung, Westin, PowerAde use mobile to advance print ads

Published: April 24, 2008

Axe, Samsung, Westin and PowerAde are dissatisfied with the lack of interactivity and measurable metrics associated with print campaigns.

Text messaging boosts parent-teen ties: Samsung survey

Published: April 17, 2008

A new survey from Samsung Telecommunications America claims that text messaging has improved the relationship between parents and teens.

Focus on dominant app beyond Web for mobile net devices: Forrester

Published: March 4, 2008

Intel Corp., Nokia and Samsung are focusing their product development efforts on mobile Internet devices. To assess interest in this category, Forrester Research surveyed North American consumers.

U.S. consumers buy 146 million mobile phones in '07: Survey

Published: February 20, 2008

A new survey claims that U.S. consumers bought 146 million mobile phones last year, reflecting the steady migration from landlines to wireless devices.

Manufacturers hold mobile marketing's future -- where else -- in their hands

Published: February 19, 2008

Last week's GSMA Mobile World Congress show in Barcelona, Spain was the launch pad for many new next-generation phones that support multimedia and mobile marketing.

Motorola said to mull new strategy with mobile unit

Published: February 4, 2008

Motorola Inc. is considering the separation of its mobile device business from its other operations. The handset maker's new strategy is focused on recapturing global market leadership.

Made-for-mobile software will drive device, data-plan adoption

Published: February 4, 2008

The Apple iPhone's arrival in 2007 showed consumers the mobile phone's potential beyond voice, text and email.