Tag: Santa

Total Results: 12

Dr Pepper employs animation in mobile ads to hang onto users

Published: March 1, 2011

Lizards, leprechauns and bears, oh my. The Dr Pepper Snapple Group is using animated characters in mobile ads to increase engagement as part of the company’s multichannel “Hunt for the Unbelievable” campaign.

Coca-Cola celebrates holiday season with interactive mobile branding effort

Published: December 21, 2010

The Coca-Cola Co. is working with Google’s AdMob to add a mobile component to the soft-drink giant’s holiday campaign.

Sears breaks Christmas-themed mobile campaigns to influence holiday shopping behavior

Published: December 9, 2010

Sears Holdings Corp. is running Christmas-themed mobile advertising campaigns to stay top of mind throughout the holiday shopping season and influence consumer purchase behavior.

IHOP sees 10 percent mobile coupon redemption rate

Published: April 1, 2010

Opt-in databases, mobile coupons and loyalty programs are at the top of the list of successful mobile marketing tactics for retail brands, according to an IHOP franchisee.

Why SMS should be part of all holiday marketing

Published: December 14, 2009

Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly.

Santa goes mobile this holiday season

Published: November 30, 2009

Santa Claus is reducing the amount of letters he sends this year as his elves prepare to send text messages to all of the good girls and boys.

AT&T connects families with Santa via SMS

Published: November 25, 2009

Santa Claus is using the latest digital tools to spread holiday cheer through a text-messaging campaign and an application on AT&T U-verse TV, according to the North Pole.

Boost Mobile calls out other carriers in Santa TV ad

Published: November 25, 2009

Boost Mobile, the prepaid division of Sprint Nextel, is accusing other carriers of being too expensive in the latest installment of its “Unwronged” commercials, this time featuring Santa Claus.

Santa Cruz launches GPS skateboarding app for iPhone

Published: December 31, 2008

Santa Cruz has launched the GoLearn Skateboarding app for iPhone and iPod Touch.

Santa Claus makes list, checks it twice, calls your mobile

Published: December 24, 2008

Even after a year of stellar mobile marketing efforts by the world's most well known brands, some businesses are still struggling to find the best marketing medium to promote their product or service.