Tag: Sara Lee

Total Results: 5

Sara Lee�s Hillshire Farm opts for in-app sponsorship to push smoked sausage: Published: December 23, 2010; Sara Lee�s Hillshire Farm is sponsoring Real Simple�s cross-platform mobile application to push its smoked sausage product via a content-rich experience.
Sara Lee mobile campaign builds stronger brand relationship with target demo: Published: November 8, 2010; Sara Lee ran a campaign around its Hillshire Farm brands of meat that included a mobile Web site for recipes and coupons, mobile display and SMS integrated in radio spots.
Sara Lee mobile sweepstakes garners 1,900 opt-ins: Published: November 4, 2010; Sara Lee's State Fair Brand Corn Dogs used SMS as part of its Dream House sweepstakes to build a mobile opt-in database and update consumers on prizes they can win.
Sara Lee promotes healthy choices via mobile site, SMS alerts: Published: October 14, 2010; Sara Lee is promoting healthy choices via its mobile site that features tips and recipes that let consumers lead healthier lifestyles.
SMS case study � Sara Lee�s State Fair Corn Dogs: Published: September 7, 2010; See how Sara Lee used an on-pack SMS call-to-action to activate a sweepstakes promoting its State Fair Corn Dogs brand.