Tag: ScanBuy

Total Results: 44

48pc of mobile bar code scans come from Android: Scanbuy

Published: May 21, 2012

Android still leads the pack as the operating system with the most mobile bar code scans, but Apple is on its heels with a 45 percent market share, according to a new study from Scanbuy.

KFC drives sweepstake entries via QR code implementation

Published: April 3, 2012

Fast food giant KFC has placed QR codes on its soft drink cups that aim to engage consumers and let them vie for a chance to win hundreds of prizes given away every hour.

Taco Bell continues Doritos Locos Tacos push through QR codes, mobile ads

Published: March 14, 2012

Fast food franchise Taco Bell is driving awareness for its new Doritos Locos Tacos product in several ways including placing QR codes on packaging and running targeted mobile ads.

Key to digital publishing is fluid content: Scanbuy exec

Published: March 12, 2012

NEW YORK - An executive from Scanbuy at the DMA Circulation Marketing Day 2012 conference said that publishers need to find a way to make content a part of a reader’s everyday routine.

Mobile bar code scans increase 300pc year-over-year: Scanbuy

Published: February 2, 2012

Mobile bar code scanning saw a 300 percent increase in 2011 compared to 2010, according to a new study from Scanbuy.

Are marketers killing consumer enthusiasm for QR codes?

Published: November 9, 2011

Marketers are at various stages in the adoption of QR codes as part of their ongoing marketing efforts. However, simply linking to a video or mobile page may damage consumer enthusiasm and dampen their willingness to engage.

Banana Republic links QR codes on wine bottle to party-planning content

Published: October 25, 2011

Banana Republic is teaming with a winery on a QR code campaign that extends brand engagement via a one-stop shop for party planning.

CEOs dish on QR codes at Mobile Marketing Summit

Published: September 9, 2011

NEW YORK – Scanbuy CEO Mike Wehrs defended QR codes during a heated CEO panel at Mobile Marketer's Mobile Marketing Summit.

Bare Escentuals encourages natural beauty via multichannel campaign

Published: September 6, 2011

Cosmetics brand Bare Escentuals is promoting natural beauty through its first major multichannel campaign that includes mobile bar codes as part of its effort to reach a wider audience.

Taco Bell integrates QR codes on products to expand mobile reach

Published: August 9, 2011

Fast food franchise Taco Bell is using QR codes on its fountain drink cups and big box packaging to offer exclusive MTV content to hungry consumers.