Tag: ScanLife

Total Results: 19

20M bar code scans recorded in Q3: Scanbuy

Published: November 15, 2011

ScanLife’s Q3 Trend Report showed a 440 percent increase in scans year-over-year from the third quarter of 2010, indicating consumers are more willing to interact and engage with content delivered through QR codes.

Mobile bar code scanning triples on Black Friday versus a normal day

Published: December 1, 2010

The growing popularity of mobile bar codes has been magnified over the last week with the official start of the holiday shopping season.

Sprint opens APIs to developers to spur more app development

Published: October 28, 2010

Sprint has enhanced its application developer Web site to offer more tools and resources for creating applications.

Acura taps 2D bar codes to activate print ad campaign

Published: October 1, 2010

Honda’s luxury brand Acura is running print ads featuring 2D bar codes to encourage consumers to engage with the brand across various channels and schedule a test drive.

Verizon’s multichannel campaign achieves 175K bar code scans

Published: August 3, 2010

Verizon Wireless placed mobile QR codes in a multichannel campaign to promote its Droid devices that included print ads, in-store displays, mail, Web sites and iPad ads.

Scanbuy makes bar code SDK available to developers

Published: June 25, 2010

Scanbuy is streamlining mobile bar code integration for marketers and developers with the release of its new software development kit.

Verizon Wireless unveils 2D bar code initiatives

Published: May 13, 2010

Verizon customers can get one-click access to product information, including app downloads and consumer reviews, using ScanLife, a free application downloadable on more than 30 devices.

Heineken activates multichannel summer campaign with mobile sweepstakes

Published: May 4, 2010

Beer giant Heineken is activating its multichannel “Plug Into Summer” campaign with a mobile sweepstakes in partnership with Universal Music Group and Fender.

ScanLife links consumers to product info via UPC bar code scanning - Mobile Commerce Daily

Published: February 24, 2010

Today in Mobile Commerce Daily: ScanLife links consumers to product info via UPC bar code scanning; PeoplesBank enters mobile banking to satisfy on-the-go customers

Warner Bros. uses mobile bar codes to promote movies

Published: February 5, 2010

Warner Home Video Canada has placed 2D bar codes on pizza boxes just in time for one of the busiest pizza ordering days of the year – the Super Bowl – to promote new DVD and Blu-ray releases.