Tag: Scanbuy

Total Results: 40

Mobile bar code scans increase 300pc year-over-year: Scanbuy

Published: February 2, 2012

Mobile bar code scanning saw a 300 percent increase in 2011 compared to 2010, according to a new study from Scanbuy.

Are marketers killing consumer enthusiasm for QR codes?

Published: November 9, 2011

Marketers are at various stages in the adoption of QR codes as part of their ongoing marketing efforts. However, simply linking to a video or mobile page may damage consumer enthusiasm and dampen their willingness to engage.

Banana Republic links QR codes on wine bottle to party-planning content

Published: October 25, 2011

Banana Republic is teaming with a winery on a QR code campaign that extends brand engagement via a one-stop shop for party planning.

CEOs dish on QR codes at Mobile Marketing Summit

Published: September 9, 2011

NEW YORK – Scanbuy CEO Mike Wehrs defended QR codes during a heated CEO panel at Mobile Marketer's Mobile Marketing Summit.

Bare Escentuals encourages natural beauty via multichannel campaign

Published: September 6, 2011

Cosmetics brand Bare Escentuals is promoting natural beauty through its first major multichannel campaign that includes mobile bar codes as part of its effort to reach a wider audience.

Taco Bell integrates QR codes on products to expand mobile reach

Published: August 9, 2011

Fast food franchise Taco Bell is using QR codes on its fountain drink cups and big box packaging to offer exclusive MTV content to hungry consumers.

Mobile bar codes see 600pc year-to-year growth in second quarter of 2011: Scanbuy

Published: July 21, 2011

Mobile bar code scanning increased by 600 percent in the second quarter of 2011 compared to the second quarter of 2010, according to Scanbuy.

USPS marries mobile with mail via QR code promotion

Published: July 7, 2011

The United States Postal Service has rolled out a mobile bar code promotion that provides businesses with a 3 percent discount on products.

Ford boasts brand awareness via mobile marketing effort

Published: June 8, 2011

Ford Motor Co. is using mobile bar codes to engage Internet Week attendees to participate in its “Ford Focus Hunt” campaign for a chance to win a prize pack.

Bar code scanning traffic increased 800pc in one year: Scanbuy

Published: April 13, 2011

Apple iPhone users generate the most scans, according to Scanbuy’s latest bar code trend report.