Tag: Scarborough Research
Total Results: 3
- Hispanic smartphone adoption rate outpaces total population: study
- Published: December 29, 2010
- Scarborough Research found that mobile usage is increasing at a faster rate among Hispanics than it is among the total population, making them important mobile marketing targets.
- Continental Airlines mobile ads more effective than online
- Published: October 28, 2009
- Continental Airlines mobile ads were five-to-ten times more effective than online at generating responses from Hispanics, a demographic that tends to be heavy users of wireless devices.
- Working moms receptive to mobile marketing: Study
- Published: September 28, 2009
- Mobile marketers take note: working moms are a prime target for targeted marketing messages on the go, according to a new study by Scarborough Research.
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