Tag: Scott Drake

Total Results: 10

Scholastic Media rolls out interactive storybook apps for iPad

Published: January 4, 2011

Scholastic Media has introduced the Touch & Tilt line of iPad book applications that lets young children read and play independently on the iPad.

CNBC real-time stock quote app presents ad opportunities for B2B marketers

Published: December 8, 2010

CNBC has rolled out an iPad application to offer real-time stock quotes from New York Stock Exchange and NASDAQ before, during and after market hours.

Apps in better position to gain awareness, usage than mobile Web: panelist

Published: October 6, 2010

SAN FRANCISCO - Panelists at CTIA said that smartphone applications are in a better position to gain awareness and usage than the mobile Web is.

CNBC app to be preinstalled on Google TV platform

Published: October 5, 2010

CNBC will be the only real-time financial news and data application preinstalled on the upcoming Google TV platform.

Delivering a branded experience across all mobile channels is key: panelists

Published: September 3, 2010

NEW YORK - Media brands are leaving no stone unturned to offer advertisers a package comprising mobile sites, applications, SMS alerts and social media integration.

Publishers should develop tailored advertising packages: panelists

Published: July 1, 2010

NEW YORK - Mobile adds value to print, broadcast and online media and publishers need to develop advertising packages tailored to mobile audience requirements, according to panelists.

Brands do not get the difference between apps and mobile Web: MMF panel

Published: June 10, 2010

NEW YORK - Brands should focus more on the overall consumer experience rather than contemplate choosing a mobile Web site or application, per panelists at the MMF.

CNBC exec: iPhone app downloaded 540,000 times

Published: March 25, 2010

LAS VEGAS – In this sit-down at the International CTIA Wireless 2010 Conference, a senior CNBC executive in charge of digital products discusses the business news network’s mobile strategy.

CNBC Mobile's Web traffic grows more than tenfold

Published: March 25, 2009

CNBC Mobile's Web traffic has grown more than tenfold since its June launch.

CNBC Mobile unveils real-time NYSE quotes

Published: June 27, 2008

CNBC Mobile is making real-time New York Stock Exchange quotes available to its audience free of charge, with advertising support from energy giant BP.