Tag: Scott Dunlap
Total Results: 17
Displaying: 1 - 10- Valentine's Day campaigns show no love for mobile marketing
- Published: February 15, 2011
- Companies such as AT&T and M&M’s have stepped up their game in terms of television campaigns for Valentine’s Day, but industry experts say they are missing out by not incorporating mobile to further engage the ever-growing number of on-the-go consumers.
- Target iAd campaign indicative of mobile advertising’s course in 2011
- Published: December 20, 2010
- Retailer Target’s iAd holiday campaign is a sign of where mobile advertising in going in 2011. Creative executions will be like nothing ever even imagined on the mobile platform.
- Us Weekly connects on-the-go readers with updated mobile content
- Published: November 24, 2010
- Us Weekly is keeping on-the-go readers updated with its editorial content via a new iPhone application that delivers breaking news to their handset.
- JiWire acquires NearbyNow to grow location-based advertising for brands
- Published: November 24, 2010
- JiWire has acquired NearbyNow to further accelerate its location-based media platform across mobile.
- How to market your mobile application to No. 1
- Published: October 29, 2010
- By Scott Dunlap
Have you ever wondered what it takes to have the No. 1 lifestyle app in Apple’s App Store? What if I told you for $4,255 – and $7,310, respectively – your app could be in that No. 1 slot within 24 hours?
- Why iPhone 4 will change mobile commerce as we know it
- Published: June 28, 2010
- Industry experts said that the new iPhone 4 is going to change the face of mobile commerce, and both brands and retailers need to adjust their strategies accordingly.
- Calvin Klein goes beyond mere banners in GQ app sponsorship
- Published: June 4, 2010
- Calvin Klein has integrated its own content into GQ magazine’s Style Picks application via a sponsorship that hardly feels like advertising.
- How the iPad changes the future of magazines and single-copy sales
- Published: May 4, 2010
- By Scott Dunlap
If you want to understand the effect that Apple’s iPad will have on the magazine industry, look no further than the face of a publisher when you put one in her hands.
- Will Apple’s iPad tablet be a game-changer for mobile marketing?
- Published: January 27, 2010
- If Apple is able to replicate the success it has had with the iPhone, then its iPad tablet computer will have a huge impact on mobile advertising, branded applications and content distribution.
- Mobile Marketer’s top 10 holiday mobile apps
- Published: December 11, 2009
- The holiday shopping season is here and many marketers are launching applications to beef up their mobile presence.
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