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Tag: Scott Forshay

Total Results: 2

Sophisticated game mechanics for luxury mobile marketing: Published: January 30, 2012; By Scott Forshay
Marketers are discovering that applying gaming mechanics to campaigns can be an effective strategy for advancing brand loyalty by increasing participation.
Mobility and the art of contextual relevance: Published: October 17, 2011; By Scott Forshay
Brands must master the art of not simply marketing to people but, instead, master the art of marketing to context.