Tag: Scott Goodstein
Total Results: 2
- Rating the mobile campaigns of presidential candidates
- Published: March 28, 2012
- Between the 2008 and 2012 elections, mobile marketing has become a must-have for politicians to connect with voters. But with new channels, technologies and increased smartphone ownership, which campaigns are getting mobile right?
- Mobile will play pivotal role in 2012 political campaigns
- Published: January 10, 2012
- In the 2008 presidential elections, President Obama’s campaign was applauded by mobile marketers for its use of SMS and mobile Web. But with an increase in consumer adoption and more companies incorporating mobile in the past three years, how will political candidates use the medium in the upcoming 2012 elections?
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