Tag: Scott Kveton

Total Results: 5

Mobile is the galvanizing medium for multichannel unification: CTIA panel

Published: May 11, 2012

NEW ORLEANS – Brands who are not yet implementing mobile advertising and marketing strategies are losing the opportunity to engage with their current and prospective consumers, according to panelists at the International CTIA Wireless 2012 conference.

Is mobile a brand champion or direct response hero?

Published: October 18, 2011

The success stories in mobile continue to multiply as marketers embrace the technology to enhance engagement and drive in-store traffic.

How to boost engagement with mobile apps

Published: October 10, 2011

By Scott Kveton

You have developed a killer application – the best deal-finding, social-networking, music-streaming, branded mobile app on the market and it is getting a million downloads a month. Success, right? Not necessarily.

Verizon APIs provide opportunities for developers, marketers

Published: September 24, 2010

Verizon Wireless’ decision to open its network by making available 20 different APIs to developers will also create opportunities for marketers.

Urban Airship gets $1.1M for mobile content delivery

Published: February 17, 2010

Urban Airship, a new mobile content delivery channel provider, announced that it has closed its Series A funding round of $1.1 million.