Tag: Scott Michaels

Total Results: 11

In mobile apps, it is differentiate or die

Published: July 27, 2011

As mobile plays a bigger role in both consumers’ lives and brands’ marketing strategies, it is getting more difficult for brands to create a meaningful connection via just another me-too app.

Financial Times bypasses Apple's App Store with browser-based application

Published: June 15, 2011

The Financial Times is taking a different route to drive mobile subscriptions and has launched a browser-based application instead of making the content available via Apple's App Store.

Which smartphone OS is easiest to develop mobile apps for?

Published: April 27, 2011

With so many different operating systems in the smartphone space, deciding where to launch a new app is no longer as simple as saying, “iPhone.”

Apple patent for second display on iOS devices looks promising for marketing

Published: April 12, 2011

Apple filing a patent to potentially add a second display to the iPhone and iPad opens up interesting possibilities for mobile marketers and developers.

Will running Android apps be enough to help BlackBerry PlayBook compete?

Published: March 28, 2011

Research In Motion’s plans to expand the application ecosystem for the BlackBerry PlayBook by having the tablet support Android apps makes the device a more compelling canvas for advertisers. However, doubts about the PlayBook’s competitiveness linger.

Is Apple's ability to out-innovate competitors dependent on Steve Jobs?

Published: January 20, 2011

Despite record sales during the fiscal quarter leading up to Christmas, Apple’s stock dipped after CEO Steve Jobs announced that he would be taking another medical leave of absence. Does this represent an opportunity for competitors?

Branded apps may not be everyone’s cup of tea

Published: October 21, 2010

The proliferation of smartphones has sent a mob of brands and retailers into the applications space. But do all brands really need a mobile application?

Armani Exchange reveals plan to extend mobile app strategy in fall

Published: June 17, 2010

Armani Exchange revealed it has mobile ambitions for its interactive Stylepad feature that recently launched on the retailer's PC Web site.

Will Apple’s iPad tablet be a game-changer for mobile marketing?

Published: January 27, 2010

If Apple is able to replicate the success it has had with the iPhone, then its iPad tablet computer will have a huge impact on mobile advertising, branded applications and content distribution.

DKNY seeks cozy fit with mobile

Published: January 22, 2010

Donna Karan's DKNY clothing and accessories brand has launched an iPhone application to promote and drive sales of its Cozy wrap.