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Tag: Scott Michaels


Total Results: 28

   Displaying: 1 - 10

United Concordia, Philly zoo twinkle with gaming app promo
Published: July 10, 2014
Dental insurance provider United Concordia and the Philadelphia Zoo launched a three-year partnership focused on the importance of dental health among children and animals via mobile application Chomper Chums that offers participants free tickets to the Zoo.
Is the decline in loyal app user cost permanent?
Published: February 5, 2014
According to Fiksu’s December indices, the average cost per loyal application user saw a slight decrease of 4 cents as opposed to the usual jump around the holidays, suggesting marketers are getting smarter about how they spend their acquisition dollars.
How will Google Glass bans impact wearables adoption?
Published: December 12, 2013
With Illinois recently joining the list of places to discuss banning Google Glass, experts question how the potential bans will impact consumer adoption of wearable technology.
Brands must address data concerns as apps get more sophisticated
Published: November 13, 2013
As mobile applications are providing richer, more complex experiences, marketers need to keep data usage in mind both in terms of consumers who do not have unlimited data plans and in terms of creating an overall better experience with fast download times.
Samsung’s Mega likely to give big boost to app advertisers
Published: August 27, 2013
Samsung continues to bet that bigger is better when it comes to mobile with its Galaxy Mega Phone. The phone could be particularly helpful for brands leveraging mobile advertising to drive app downloads.

Smartphone sales weaken but not mobile marketing opportunities
Published: July 9, 2013
Suggestions that the high-end smartphone market is becoming saturated is bad news for handset makers such as Apple and Samsung. However, for marketers the news is only half bad as time spent on mobile devices continues to grow.

Facebook cozies up to mobile app developers with Parse acquisition
Published: April 30, 2013
Facebook’s acquisition of Parse, which automates certain parts of application development, reinforces the social network’s commitment to mobile by bringing it closer to developers and opening up new opportunities to build mobile ad inventory.

The race is on: iOS, Android each approach 1 million live mobile apps
Published: April 8, 2013
Apple has been the leader in mobile applications ever since the space started to take off. However, both iOS and Android are nearing one million live apps with some predicting Android will get there first, suggesting the platforms are on more even footing than ever before.
Is it becoming harder to get an app off the ground?
Published: March 21, 2013
While the marketplace for mobile applications continues to grow, it is getting harder for app developers to successfully launch an app and build a business thanks, in part, to mobile platforms that are not always hospitable.
Why is Nook faltering and Kindle going gangbusters?
Published: February 19, 2013
While Amazon’s Kindle business continues to heat up, it looks like Barnes & Noble’s Nook strategy may be fizzling out.
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