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Tag: Scott Michaels

Total Results: 32

   Displaying: 1 - 10

Apple wants to mobilize Genius Bar via new app
Published: November 30, 2015
In the latest example of how marketers are trying to find the best way to support customer service via mobile, Apple is reportedly working on an application that would bring its renowned Genius Bar experience to users.
How cross-linking could propel Facebook’s Notify to the top
Published: November 6, 2015
Reports that Facebook will launch a standalone news application called Notify next week is the latest in a long line of attempts by key players to get the scoop on mobile news.
Brands weigh pros and cons of global vs. localized apps
Published: March 11, 2015
As smartphone adoption grows worldwide, big brands such as McDonald’s are eyeing global mobile applications, but do the benefits of having a single app team outweigh the cons of longer lead times?
As brands address iOS proliferation, the standalone iPad app faces extinction
Published: September 24, 2014
As the proliferation of iOS devices continues, Walgreens is addressing the challenge with a universal mobile application intended for both iPhone and iPad users.
United Concordia, Philly zoo twinkle with gaming app promo
Published: July 10, 2014
Dental insurance provider United Concordia and the Philadelphia Zoo launched a three-year partnership focused on the importance of dental health among children and animals via mobile application Chomper Chums that offers participants free tickets to the Zoo.
Is the decline in loyal app user cost permanent?
Published: February 5, 2014
According to Fiksu’s December indices, the average cost per loyal application user saw a slight decrease of 4 cents as opposed to the usual jump around the holidays, suggesting marketers are getting smarter about how they spend their acquisition dollars.
How will Google Glass bans impact wearables adoption?
Published: December 12, 2013
With Illinois recently joining the list of places to discuss banning Google Glass, experts question how the potential bans will impact consumer adoption of wearable technology.
Brands must address data concerns as apps get more sophisticated
Published: November 13, 2013
As mobile applications are providing richer, more complex experiences, marketers need to keep data usage in mind both in terms of consumers who do not have unlimited data plans and in terms of creating an overall better experience with fast download times.
Samsung’s Mega likely to give big boost to app advertisers
Published: August 27, 2013
Samsung continues to bet that bigger is better when it comes to mobile with its Galaxy Mega Phone. The phone could be particularly helpful for brands leveraging mobile advertising to drive app downloads.

Smartphone sales weaken but not mobile marketing opportunities
Published: July 9, 2013
Suggestions that the high-end smartphone market is becoming saturated is bad news for handset makers such as Apple and Samsung. However, for marketers the news is only half bad as time spent on mobile devices continues to grow.

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