Tag: Search

Total Results: 396

ABI Research debuts Mobile Marketing Strategies research service

Published: March 11, 2010

Because mobile is growing exponentially and advertisers can no longer afford to ignore this medium, ABI Research practice director Neil Strother introduced “Mobile Marketing Strategies.”

Columbia Sportswear outlines mobile commerce strategy - Mobile Commerce Daily

Published: March 10, 2010

Mobile Commerce Daily today - Columbia Sportswear outlines mobile commerce strategy; Has mobile giving reached a tipping point?

Is Yahoo toast in mobile search?

Published: March 9, 2010

A breakup of its stand-alone mobile group and a shakeup of its wireless carrier relationships for mobile search are challenges Yahoo must overcome to gain market share from competitors.

B2B mobile marketing spend will reach $106M in 2014: Forrester

Published: March 8, 2010

Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research.

Google exec: Mobile to soon have more targetability than TV, radio or Internet

Published: March 5, 2010

NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.

Google connects consumers to businesses via click-to-call ads

Published: March 4, 2010

Google is letting advertisers add a clickable phone number to their mobile ads, making it easy for customers to connect with the local business they are looking for.

Drivers feel disconnected without their mobile devices: Study

Published: March 2, 2010

Consumers feel disconnected without their mobile devices, according to G2 Marketing.

Capital One runs ads within New York Media’s MenuPages.com app

Published: February 23, 2010

Financial services giant Capital One Financial Corp. is running ads targeting foodies within the new MenuPages.com application for the iPhone and GPS-enabled iPod touch.

Olympics mobile searches spiking: Yahoo

Published: February 22, 2010

Yahoo is seeing soaring mobile searches related to every aspect of the Olympic Games, with lookups for mittens, ice rinks and Flying Tomato getting the most attention.

How will the Yahoo-Microsoft search alliance affect mobile?

Published: February 19, 2010

Microsoft and Yahoo have received clearance for their search agreement without restrictions from both the U.S. Department of Justice and the European Commission.