Tag: Search

Total Results: 713

240M smartphone users will stream TV by 2014: study

Published: May 11, 2012

Consumers are swapping out their television sets for mobile devices, according to a new study from Juniper Research.

Is there a shortage of qualified mobile execs?

Published: May 10, 2012

Revelations of discrepancies in the official biography for Yahoo’s newly hired CEO Scott Thompson highlight how difficult it is for companies to find qualified leaders who can lead them to the mobile Promised Land.

What works: Walmart’s multi-app approach or Target’s catchall app strategy?

Published: May 7, 2012

While big brands and retailers have embraced mobile applications as an important strategy for engaging customers, they do not all take the same approach. Some have deemed it best to develop separate apps for different customer segments while others are taking a one-size-fits-all strategy.

New dot-brand domains will not affect mobile search, claims exec

Published: May 7, 2012

Domain issuer ICANN’s controversial decision to allow applications for suffixes based on brands and categories has already stirred the pot and caused major concern across organizations and marketers.

Google addresses burgeoning apps marketplace with new ad units

Published: May 2, 2012

With the mobile application market continuing to grow, Google has introduced new and enhanced ad units to help marketers promote, track and monetize their apps.

Can Spotify dethrone Pandora in mobile?

Published: May 1, 2012

Spotify recently revealed several new additions to its service that put the company closer to a direct competition with Pandora. However, with mobile access only available to subscription-based users and a somewhat unclear advertising model, how can marketers take advantage of Spotify?

Mobile devices and local search: Reaching a tipping point

Published: May 1, 2012

By
Brady Cohen

Last year, more than 50 percent of all local searches were conducted from a mobile device. More than one out of every two searches that have local intent were made on a mobile device.

Why Google, Facebook won’t be able to repeat Apple’s iPhone success

Published: April 26, 2012

Smartphones can be an immensely profitable business – just look at Apple, which nearly doubled its profit in its second quarter based on strong iPhone sales. Wanting their own piece of the action, Google and Facebook are ramping up their smartphone strategies but could face challenges replicating Apple’s success.

Google posts second consecutive quarterly drop in cost-per-click

Published: April 13, 2012

The average paid cost-per-click by marketers trying to reach consumers via Google search declined for the second quarter in a row as paid search budgets increasingly shift from desktop to less-expensive mobile search ads.

Mobile app downloads to reach more than 66 billion per year by 2016: study

Published: April 9, 2012

More than 66 billion mobile applications are expected to be downloaded by 2016, up from 31 billion in 2011, according to a new report from Juniper Research.