Tag: Search

Total Results: 673

In-app mobile ads grow 100pc in 90 days: InMobi

Published: June 30, 2011

In-application advertisements grew 100 percent in 90 days, reaching 50 million people in the United States, according to a recent study by InMobi.

T-Mobile dealers look for exit strategy as merger with AT&T looms

Published: June 27, 2011

In a blow to T-Mobile, some dealers may looking to abandon the brand instead of waiting to see what happens when and if the merger with AT&T goes through.

Unilever AdMob campaign delivers 149M impressions and efficiency

Published: June 24, 2011

The mobile component of a cross-channel Unilever campaign for its Lynx brand generated 149 million impressions, while also driving efficiency and engagement.

Shazam to enhance social offerings with $32M funding

Published: June 23, 2011

Shazam will use a new round of funding not only to move into television more aggressively, but also to enhance its music offerings and continue the application’s rapid growth among music fans.

Microsoft looks to boost mobile ad exchange with broader availability of inventory

Published: June 22, 2011

Microsoft is making in-app ad inventory more broadly available as it looks to help advertisers achieve scale in the mobile space.

Mobile instant messaging usage expected to triple by 2016: study

Published: June 22, 2011

Mobile instant messaging through applications and SMS is rapidly growing, and by 2016 it is expected to triple in use, per a study by Juniper Research.

Growth in mobile search influencing desktop strategy

Published: June 21, 2011

The growth in mobile search is forcing marketers to be more precise in their SEM messaging for both mobile and desktop.

RIM’s slow product development cycle drags down Q1 results

Published: June 20, 2011

Research In Motion reported a 12 percent revenue decline for the first quarter and said layoffs were coming as the company continues to face stiff competition for its BlackBerry and Playbook devices.

Security threats increase, smartphones not protected: study

Published: June 16, 2011

Despite a steady increase in threats from device loss and threats, malware and viruses, only 4 percent of smartphones and tablets are protected with security software, according to a study from Juniper Research.

NBC Local Media geotagging content hopes to enhance mobile advertising opportunities

Published: June 15, 2011

NBC Local Media is partnering with geo-data company Fwix to roll out an application that lets publishers organize content around locations.