Tag: Search

Total Results: 673

What role did mobile play in Google's unexpected cost-per-click drop?

Published: January 23, 2012

A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.

Apple dives deeper into textbooks with iBooks 2 initiative

Published: January 23, 2012

Apple unveiled a new initiative to significantly expand its presence in the textbook market, using its quickly growing iPad as the central focus.

Get ready for considerably higher mobile marketing budgets in 2012

Published: January 13, 2012

Mobile marketing budgets will increase considerably in 2012, but so will consumer expectations of the types of experiences they have interacting with their favorite businesses.

LinkedIn mobile page views jump 400pc year-to-year

Published: January 13, 2012

Professional social network LinkedIn claims that mobile page views for the site increased 400 percent from 2010 to 2011.

Mobile paid search clicks, spend jump in Q4

Published: January 12, 2012

Mobile paid search put in a stellar performance in the fourth quarter of 2011 with a pair of new reports indicating mobile’s share of paid clicks doubled during the period while retailers increased their mobile search spend by 269 percent.

Pay per call search to go mainstream with mobile

Published: January 11, 2012

Mobile is playing a pivotal role in local search and advertising performance management, according to Telmetrics.

Mobile video anticipated to reach 390M consumers by 2016: study

Published: January 10, 2012

Mobile video is on the rise and is expected to be accessible to 390 million consumers by 2016, according to a study from ABI Research.

Samsung intent-to-buy nearly triples while iPhone remains a leader: study

Published: January 10, 2012

Consumer interest in purchasing a Samsung smartphone has nearly tripled since the fall, while demand for the Apple iPhone remains strong even more than two months after the new iPhone 4S was released, according to new data from ChangeWave Research.

Acer ramps up tablet strategy as usage trends sharpen

Published: January 6, 2012

Industry experts are predicting that 2012 will be the year that tablets take over and manufacturers are listening. Yesterday Acer released its Iconia Tab A200 with a pretty little price tag of just $329.99.

Is Barnes & Noble repeating Netflix’s mistake?

Published: January 6, 2012

Barnes & Noble wants to spin off its Nook ereader and tablet business as a separate company but the move could be a replay of Netflix’s failed attempt last year to separate its traditional media and digital businesses, something consumers were not ready to accept.