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Total Results: 673

Gap attributes tripled online conversions to mobile commerce

Published: October 14, 2011

Specialty retailer Gap Inc. claims that the increase in shopping on its mobile site is one of the major reasons why it has tripled its online conversions in the last year.

Mobile news consumption to rake in $1B in publisher revenue by 2016

Published: October 13, 2011

Annual revenues derived from news content delivered to mobile devices will reach $1.1 billion by 2016, making publishers struggle to bridge the gap caused by the inevitable decline in sales from print editions, according to Juniper Research.

RIM buys NewBay to boost content strategy

Published: October 12, 2011

Research In Motion looks to boost its own content offerings with the recent deal to acquire NewBay, which provides cloud-based services for digital content.

Why mobile marketers think Steve Jobs is irreplaceable

Published: October 7, 2011

Steve Jobs' death is reverberating throughout the mobile industry as executives consider his tremendous impact on the genesis of mobile marketing and whether there is anyone to carry on the torch.

Apple iOS update poses challenges to existing apps in App Store

Published: October 5, 2011

While the anticipated iPhone 5 launch was missing from Apple’s announcements yesterday, the company did introduce a significant update to its mobile operating system as well as important pricing changes.

Mobile advertising will generate $1.2B in 2011: study

Published: October 5, 2011

Mobile advertising has slowly been gaining steam as an effective way to target consumers as smartphone and tablet ownership increases.

Cross-media measurement is Holy Grail of mobile: IAB

Published: October 4, 2011

In order for brands and retailers to allocate more of their marketing budgets to mobile, measurement and reliable methodologies to understand audience behavior and ad effectiveness must be put into place, according to the Interactive Advertising Bureau.

Kindle Fire boosts Amazon’s digital content distribution aspirations

Published: September 29, 2011

While Amazon’s new Kindle Fire tablet is being hailed as an iPad competitor by some, the real play here may be to take on iTunes and Apple’s dominance in digital content distribution.

Competitors slash prices as Amazon readies tablet entry

Published: September 28, 2011

Some tablet manufacturers are slashing prices before Amazon’s expected announcement of its own competitively priced tablet offering today.

Facebook faces difficulties monetizing mobile

Published: September 27, 2011

The relatively small role played by mobile at the recent Facebook developer conference points to the company’s difficulties in figuring out how to monetize mobile.