Tag: Sears

Total Results: 22

Sears Auto Centers teams up with EA Mobile for in-game advertising push

Published: November 29, 2011

Sears Auto Centers are featured throughout the new mobile game Road Trippin’ from EA Mobile in a new in-game advertising campaign intended to help the brand reach young, digital engaged consumers.

Sears puts iPads in shopper hands to enhance in-store shopping

Published: October 17, 2011

Sears Holdings Corp. is rolling out iPads and iPod touch devices to almost 450 Sears and Kmart stores around the country as it continues to look for ways to bridge digital and in-store shopping.

Kmart reels consumers in-store via mobile challenges

Published: September 19, 2011

Kmart is driving traffic to its in-store locations via a new mobile initiative that rewards consumers when they complete interactive challenges.

Sears steps up mobile push to drive traffic to specific in-store location

Published: June 3, 2011

Sears has teamed up with mobile game application SCVNGR to launch a custom game designed for the department store chain’s footwear and fitness department.

Sears breaks Christmas-themed mobile campaigns to influence holiday shopping behavior

Published: December 9, 2010

Sears Holdings Corp. is running Christmas-themed mobile advertising campaigns to stay top of mind throughout the holiday shopping season and influence consumer purchase behavior.

Sears picks multiple mobile channels to enhance holiday marketing, commerce

Published: November 30, 2010

Sears Holdings Corp. is using multiple mobile channels, from commerce-enabled mobile Web sites and applications to QR codes, to enhance its multichannel holiday marketing strategy and drive sales.

Sears breaks socially enhanced back-to-school mobile effort

Published: August 4, 2010

Sears, Roebuck and Co. is placing mobile social media at the center of a campaign targeting teens and tweens during the back-to-school shopping season.

Unica eyes mobile email market with $18M Pivotal Veracity acquisition

Published: January 14, 2010

Marketing software company Unica Corp. has acquired mobile email specialist Pivotal Veracity for approximately $17.8 million in cash to expand its mobile optimization platform.

Mobile Commerce Daily - Sears expands mobile commerce strategy with personal shopper app

Published: December 17, 2009

Today in Mobile Commerce Daily: Sears expands mobile commerce strategy with personal shopper app and Amazon expands Kindle iPhone app to Britain.

Why SMS should be part of all holiday marketing

Published: December 14, 2009

Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly.