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Tag: Sears Holdings Corp


Total Results: 5

Sears breaks Christmas-themed mobile campaigns to influence holiday shopping behavior
Published: December 9, 2010
Sears Holdings Corp. is running Christmas-themed mobile advertising campaigns to stay top of mind throughout the holiday shopping season and influence consumer purchase behavior.
Sears picks multiple mobile channels to enhance holiday marketing, commerce
Published: November 30, 2010
Sears Holdings Corp. is using multiple mobile channels, from commerce-enabled mobile Web sites and applications to QR codes, to enhance its multichannel holiday marketing strategy and drive sales.
Why back-to-school marketing should include mobile
Published: August 12, 2009
Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?
Sears exec: WAP, SMS drive transactions
Published: July 10, 2009
NEW YORK - Retail giant Sears understands that its customer base is increasingly mobile and the company is making major strides in mobile commerce with its Sears2Go service.
Billing Revolution, MoVoxx enable mobile commerce via SMS ads
Published: May 26, 2009
Ad network MoVoxx is using Billing Revolution's mobile payments technology platform to commerce-enable ad placements on mobile phones.