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Tag: Sephora

Total Results: 33

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Top 10 mobile messaging campaigns of Q2
Published: July 9, 2016
Mobile messaging moved to the forefront of marketing in the second quarter of 2016 via tactics meant to connect with users in a more organic manner by being cognizant of how they are already behaving.
Sephora solidifies presence as trusted beauty source with Wishbone adoption
Published: April 29, 2016
Sephora is expanding its digital reach to mobile application Wishbone, where users can vote on comparable photo choices, continuing its ubiquitous presence as a beauty content provider, a strategy that cements its place as a top retailer.
See, hear, touch: Brands capitalize on human senses to drive mobile value
Published: April 6, 2016
A flurry of interactive features on branded digital experiences show how marketers are broadly ramping up mobile-first utility by appealing to the key human senses of touch, hearing and sight.
H&M, Sephora chatbots gain visibility in Kik's new marketplace
Published: April 6, 2016
H&M, Sephora and Weather Channel are among a number of brands now appearing in messaging application Kik's new Bot Shop marketplace, potentially driving discovery and use as chatbots gain steam.
Sephora complements Estée Lauder’s millennial-centric push via Snapchat
Published: March 24, 2016
Sephora ramped up excitement for Estée Lauder’s new Instagram account and cosmetics line by bringing its Snapchat followers behind-the-scenes with brand ambassador Kendall Jenner as she prepared for an appearance and modeled beauty products.
Why mobile in-store winners zero in on more than sales
Published: January 19, 2016
Although mobile has cemented its status as an important sales tool, retailers including Sephora, Home Depot and Walgreens are leveraging smartphones to enhance shopping experiences with features such as product reviews, item recommendations and in-store layout maps.
Sephora lacquers up loyalty program interest with Snapchat gift preview
Published: December 31, 2015
Sephora previewed the 2016 birthday gift for members of its Beauty Insider rewards program on Snapchat yesterday, driving further interest in loyalty memberships.
Why marketers should follow beauty brands' use of augmented reality
Published: December 22, 2015
Beauty brands have brought augmented reality from an interesting idea to an effective marketing tool on mobile this year by tapping into its ability to drive trial, a strategy which other marketers could benefit from following.
Sephora incentivizes app downloads with Black Friday sneak peeks
Published: November 24, 2015
Sephora is driving downloads of its mobile application by taking to Snapchat to advertise exclusive first looks at doorbuster deals that are visible to app users several days before sales hit stores.
Sephora takes to Snapchat video filters to hype new product
Published: November 2, 2015
Sephora has taken to Snapchat to announce the availability of Urban Decay's Gwen Stefani eye shadow palette, leveraging the messaging application’s recent introduction of innovative new filters and jumping in on a trending topic on social media.
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