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Tag: Sephora


Total Results: 31

   Displaying: 1 - 10

See, hear, touch: Brands capitalize on human senses to drive mobile value
Published: April 6, 2016
A flurry of interactive features on branded digital experiences show how marketers are broadly ramping up mobile-first utility by appealing to the key human senses of touch, hearing and sight.
H&M, Sephora chatbots gain visibility in Kik's new marketplace
Published: April 6, 2016
H&M, Sephora and Weather Channel are among a number of brands now appearing in messaging application Kik's new Bot Shop marketplace, potentially driving discovery and use as chatbots gain steam.
Sephora complements Estée Lauder’s millennial-centric push via Snapchat
Published: March 24, 2016
Sephora ramped up excitement for Estée Lauder’s new Instagram account and cosmetics line by bringing its Snapchat followers behind-the-scenes with brand ambassador Kendall Jenner as she prepared for an appearance and modeled beauty products.
Why mobile in-store winners zero in on more than sales
Published: January 19, 2016
Although mobile has cemented its status as an important sales tool, retailers including Sephora, Home Depot and Walgreens are leveraging smartphones to enhance shopping experiences with features such as product reviews, item recommendations and in-store layout maps.
Sephora lacquers up loyalty program interest with Snapchat gift preview
Published: December 31, 2015
Sephora previewed the 2016 birthday gift for members of its Beauty Insider rewards program on Snapchat yesterday, driving further interest in loyalty memberships.
Why marketers should follow beauty brands' use of augmented reality
Published: December 22, 2015
Beauty brands have brought augmented reality from an interesting idea to an effective marketing tool on mobile this year by tapping into its ability to drive trial, a strategy which other marketers could benefit from following.
Sephora incentivizes app downloads with Black Friday sneak peeks
Published: November 24, 2015
Sephora is driving downloads of its mobile application by taking to Snapchat to advertise exclusive first looks at doorbuster deals that are visible to app users several days before sales hit stores.
Sephora takes to Snapchat video filters to hype new product
Published: November 2, 2015
Sephora has taken to Snapchat to announce the availability of Urban Decay's Gwen Stefani eye shadow palette, leveraging the messaging application’s recent introduction of innovative new filters and jumping in on a trending topic on social media.
Marketers size up in-app messaging to retain and monetize customers
Published: July 24, 2015
Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
Mac, Sephora, Maybelline lose voice in social conversation around beauty: report
Published: July 23, 2015
Beauty brands Mac, Sephora and Maybelline are losing voice in the social conversation surrounding beauty and skincare to non-traditional brands such as eBay, Amazon and Etsy, according to a new report from NetBase.
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