Tag: Shazam

Total Results: 32

Mobile upsets TV in Super Bowl marketing showdown

Published: February 6, 2012

Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.

PepsiCo taps mobile, social TV check-ins for digital Super Bowl initiative

Published: February 2, 2012

Beverage giant PepsiCo Inc. is using television check-ins to bolster its advertising during Super Bowl XLVI.

Toyota promotes Camry Effect via interactive mobile campaign

Published: February 2, 2012

Toyota is running an integrated mobile marketing campaign that lets users vie for a chance to win a new 2012 Camry Effect during a live NBC television broadcast.

ESPN Winter X Games is first live sports program Shazam-enabled

Published: January 30, 2012

The ESPN Winter X Games will be Shazamable for the first time this year, giving viewers access to video highlights and photos from their favorite competitors, results from the competition and music from the event.

Top 5 mobile apps of 2011

Published: December 29, 2011

This was the year of planning, testing and executing for brands and marketers. Companies looked to make their mobile applications not only engaging for consumers, but also easily discoverable in app stores.

Disney Parks lets consumers interact with their favorite stars via Shazam partnership

Published: December 27, 2011

Disney Parks has partnered with Shazam to let consumers engage and unlock exclusive content via a new interactive campaign.

Twentieth Century Fox increases user engagement via Shazam partnership

Published: December 21, 2011

Twentieth Century Fox is using Shazam to connect Glee fans with extra content for watching their favorite movie.

General Mills targets tech-savvy moms with interactive mobile TV campaign

Published: December 7, 2011

General Mills has teamed up with Shazam for a television campaign that promotes the company's Pillsbury products.

Twentieth Century Fox promotes new film via mobile TV campaign

Published: December 6, 2011

Twentieth Century Fox Film Corp. is promoting its new “Alvin and the Chipmunks: Chipwrecked” film via a mobile television campaign.

Freecreditscore.com supports brand’s music connection via mobile

Published: November 28, 2011

Television viewers can interact with new ads for freecreditscore.com using their smartphones to download exclusive content such as ringtones from the band featured in the ads.