Tag: Shell

Total Results: 5

Mobile is essential to radio�s move to digital: Published: May 5, 2011; Mobile marketing needs to be tied into radio advertising for better return on investment, tracking and customer relationship management, according to experts.
How marketers can use mobile technology to reach baby boomers: Published: January 11, 2011; By Shelly Lipton
While the average age of those using text messaging is still only 35, the Baby Boom Generation is accessible, approachable and represents a huge market segment that can easily be tapped by mobile using the right strategies.
Brightkite, Mobiluck, mig33 monetize social networks via SMS: Published: May 13, 2009; Even during tough economic times, the mobile social networking phenomenon is generating revenue through advertising.
Carl�s Jr. runs trivia game via SMS: Published: April 24, 2009; Carl's Jr. ran a trivia game campaign encouraging customers to participate by texting in their answers to various questions.
Obama epitomizes frontier of digital marketing: Ogilvy's Lazarus at ad:tech: Published: November 6, 2008; NEW YORK - Brands must improve their execution of multichannel campaigns, according to the keynoter yesterday at ad:tech New York.