Tag: Shira SImmonds

Total Results: 53

Valentine's Day campaigns show no love for mobile marketing

Published: February 15, 2011

Companies such as AT&T and M&M’s have stepped up their game in terms of television campaigns for Valentine’s Day, but industry experts say they are missing out by not incorporating mobile to further engage the ever-growing number of on-the-go consumers.

How to market directly to tweens using mobile

Published: October 5, 2010

By Shira Simmonds

It is staggering when we actually stop and think about how many kids are walking around with mobile devices.

Consider brand objective before setting mobile holiday strategy: Mobile Marketing Summit

Published: September 3, 2010

NEW YORK - More consumers will engage with mobile advertisements, Web sites, applications and mobile search functionality this holiday season, according to panelists.

Talent crisis looms in mobile advertising and marketing

Published: August 30, 2010

While there is no shortage of engineers, it is marketing and commerce managers where mobile is struggling to find qualified talent. Simply migrating an online exec may not cut the mustard.

Ping Mobile promotes breast cancer awareness with SMS

Published: May 25, 2010

Ping Mobile and Sharsheret have teamed up for the “Text For Your Next” campaign to promote breast cancer awareness.

Ping Mobile takes stand against texting while driving

Published: May 4, 2010

Ping Mobile is taking a stand against texting while driving in support of Oprah Winfrey’s “No Phone Zone” campaign to warn consumers about the potential dangers.

Ping Mobile partners with Multiplied Media for LBS

Published: March 29, 2010

Multiplied Media has teamed up with Ping Mobile to deliver targeted campaigns to consumers via a new mobile local search application based on users' keyword search and location.

Ground rules for mobile marketing to kids

Published: March 8, 2010

By Shira Simmonds

In my role as a marketer, the thought of sending mobile content to kids puts dollar signs in my eyes, but as a mother, it conflicts with every protective instinct I have.

Macy’s, Domino’s, Unilever’s Dove case studies at Mobile Marketing Day

Published: March 5, 2010

NEW YORK – A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy’s, Domino’s and Unilever’s Dove Hair Care.

Fly-by-night mobile players burning advertisers

Published: January 25, 2010

By Shira Simmonds

Upstart providers offering bargain-basement prices and substandard service can hurt not only our individual businesses, but our entire industry.