Tag: Shira Simmonds
Total Results: 15
Displaying: 1 - 10- Mobile campaign for Halloween attraction claims 57 percent opt-in
- Published: November 20, 2008
- Annual Halloween attraction Scream Country Haunted Forest used mobile to create awareness and generate hype around the event this year.
- Mobile marketers react to economic slowdown: Part V
- Published: November 19, 2008
- This is the fifth part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be tough for mobile?
- Cox Media uses mobile to promote interstate fair
- Published: October 14, 2008
- Cox Media and the Pensacola Interstate fair used mobile to inform their target audience of all the exciting promotions and discounts taking place during the event.
- University of Florida drives awareness with SMS sweepstakes
- Published: October 8, 2008
- The University of Florida used mobile to drive awareness for its Florida Blue Key Honor and Service Society.
- Hawaiian Airlines builds database via sweepstakes campaign
- Published: September 19, 2008
- Hawaiian Airlines ran a mobile sweepstakes that awarded winners with a vacation. Three-quarters of entrants used mobile rather than email to enter.
- Cox Sports Television mobile campaign sees 47 percent opt in
- Published: September 9, 2008
- Cox Sports Television ran a mobile sweepstakes campaign that received a 47 percent opt-in rate of consumers interested in future marketing.
- Chanel goes mobile
- Published: August 29, 2008
- Luxury retailer Chanel has made a move into mobile with the launch of an iPhone application.
- NFL Saints use SMS campaign to engage football fans
- Published: August 21, 2008
- The National Football League's New Orleans Saints team is using mobile to interact with fans during football games.
- TicketPlayground.com runs mobile coupon campaign
- Published: August 13, 2008
- TicketPlayground.com is using buy-one-get-one-free mobile coupons to promote the musical production "Stomp" to consumers vacationing in Sin City.
- High school talks to parents, students via SMS
- Published: August 4, 2008
- How does a high school create a direct line of communication with its students? The answer is simple: Mobile.
