Tag: Shira Simmonds

Total Results: 46

Ground rules for mobile marketing to kids

Published: March 8, 2010

By Shira Simmonds

In my role as a marketer, the thought of sending mobile content to kids puts dollar signs in my eyes, but as a mother, it conflicts with every protective instinct I have.

Macy�s, Domino�s, Unilever�s Dove case studies at Mobile Marketing Day

Published: March 5, 2010

NEW YORK � A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy�s, Domino�s and Unilever�s Dove Hair Care.

Fly-by-night mobile players burning advertisers

Published: January 25, 2010

By Shira Simmonds

Upstart providers offering bargain-basement prices and substandard service can hurt not only our individual businesses, but our entire industry.

Mobile provides instant interaction with consumers: Industry execs

Published: January 20, 2010

The extraordinary numbers seen by the Red Cross� SMS campaign to raise funds for Haiti disaster relief has caused many to realize how instrumental mobile can be in getting a message out.

SMS case study - Little Caesars

Published: December 1, 2009

See how Little Caesars used SMS to build awareness and a mobile database of names for future marketing.

West Beach Music Festival mobile callout on TV yields 700 participants

Published: October 16, 2009

The West Beach Music Festival�s attempt to build awareness about the festival through a mobile sweepstakes resulted in 700 consumers that texted in for a chance to win tickets to the show.

Captain Morgan scares up mobile for Halloween contest

Published: October 9, 2009

The Captain Morgan rum brand is encouraging consumers this Halloween to show just how scary they are using their mobile phones.

Pizza Hut runs mobile promo at CTIA

Published: October 8, 2009

Pizza Hut partnered with Ping Mobile at the CTIA Wireless I.T. & Entertainment 2009 show in San Diego to do something a little bit out of the box with mobile.

Remke Markets taps mobile to promote supermarket�s one-day sale

Published: October 2, 2009

Kentucky�s Remke Markets used mobile to promote the supermarket�s one-day sale and drive awareness in its local area.

Pizza Hut campaign sees 2,000 opt-ins in two weeks

Published: August 25, 2009

Quick-service restaurant Pizza Hut used mobile to generate buzz about its new Hershey's Dunkers offering and built a mobile database of consumers to remarket to.