Tag: Shira Simmonds

Total Results: 53

Orange County water park runs summer mobile campaign

Published: August 5, 2009

Wild Rivers Water Park is using mobile marketing to prompt locals to visit during the hot summer season.

Take 5 Oil Change runs mobile campaign to reach more consumers

Published: July 15, 2009

Take 5 Oil Change ran a mobile campaign to build a database of consumers interested in getting a value-added service and ultimately drive them to its locations.

Days Inn finds SMS is key to CRM strategy

Published: July 10, 2009

NEW YORK -- A senior executive from the Wyndham hotel chain revealed the mobile commerce test strategy for its Days Inn brand, using mobile for customer relationship management and to increase revenue.

Popeye's mobile campaign garners 54 percent opt-in

Published: June 30, 2009

Popeye's mobile coupon campaign that promotes the fast food chain's three-piece chicken dinner has achieved a 54 percent double opt-in.

Making a case for mobile: Industry experts speak out

Published: June 9, 2009

Mobile marketing is certainly, undeniably gaining credibility and legitimacy, but is nowhere near to reaching its revenue potential, according to industry experts.

Lion King musical takes unique approach to mobile marketing

Published: May 29, 2009

Disney's Tony Award-winning musical "The Lion King" at the Mandalay Bay Hotel and Casino in Las Vegas used mobile to drive ticket sales.

Arby's uses mobile coupons to generate buzz for new Roastburger

Published: May 7, 2009

Fast food chain Arby's ran a mobile campaign to promote its new sandwich, the Roastburger.

Mobile can solve brands’ marketing challenges: Mobile Marketer/DMA event

Published: April 29, 2009

NEW YORK - While mobile is not as complicated as commonly assumed, it does require special skill sets and understanding of the wireless carrier environment and the permission process.

Warner Brothers uses mobile to promote film release

Published: April 28, 2009

Warner Brothers ran a sweepstakes campaign targeting Spanish-speaking consumers to promote the film "Observe and Report."

Unilever's Axe uses mobile in multichannel campaign for new body spray

Published: April 9, 2009

Unilever's Axe used mobile as part of a large multichannel effort to spread the word about the newest product in its line of body-sprays, Axe Dark Temptation.