Tag: Shira sImmonds

Total Results: 53

Mobile provides instant interaction with consumers: Industry execs

Published: January 20, 2010

The extraordinary numbers seen by the Red Cross’ SMS campaign to raise funds for Haiti disaster relief has caused many to realize how instrumental mobile can be in getting a message out.

SMS case study - Little Caesars

Published: December 1, 2009

See how Little Caesars used SMS to build awareness and a mobile database of names for future marketing.

West Beach Music Festival mobile callout on TV yields 700 participants

Published: October 16, 2009

The West Beach Music Festival’s attempt to build awareness about the festival through a mobile sweepstakes resulted in 700 consumers that texted in for a chance to win tickets to the show.

Captain Morgan scares up mobile for Halloween contest

Published: October 9, 2009

The Captain Morgan rum brand is encouraging consumers this Halloween to show just how scary they are using their mobile phones.

Pizza Hut runs mobile promo at CTIA

Published: October 8, 2009

Pizza Hut partnered with Ping Mobile at the CTIA Wireless I.T. & Entertainment 2009 show in San Diego to do something a little bit out of the box with mobile.

Remke Markets taps mobile to promote supermarket’s one-day sale

Published: October 2, 2009

Kentucky’s Remke Markets used mobile to promote the supermarket’s one-day sale and drive awareness in its local area.

Pizza Hut campaign sees 2,000 opt-ins in two weeks

Published: August 25, 2009

Quick-service restaurant Pizza Hut used mobile to generate buzz about its new Hershey's Dunkers offering and built a mobile database of consumers to remarket to.

Obama administration can use mobile to shape healthcare debate

Published: August 21, 2009

The Obama administration used traditional marketing channels to propell Barack Obama to the American presidency. But it is mobile that brought the candidate closer to the people.

Why mobile should be a key component of holiday marketing this year

Published: August 21, 2009

As the holiday season quickly approaches, marketers need to start their campaign planning. This year may be different than any other in terms of the role that mobile will play.

XL Center uses mobile to drive ticket sales for dinosaur show

Published: August 12, 2009

The Hartford Civic Center Veterans Memorial Coliseum and Exhibition Center used the mobile channel to drive ticket sales for its "Walking with the Dinosaurs" show.