Tag: Shira sImmonds

Total Results: 53

Days Inn targets opted-in mobile database with IVR push

Published: March 30, 2009

Wyndham's Days Inn hotel chain targeted its database of opted-in subscribers with an IVR mobile push campaign meant to increase room stays.

Ping Mobile signs Myxer as authorized reseller

Published: March 9, 2009

Mobile agency Ping Mobile has announced a partnership with Myxer to offer mobile marketing and advertising services for Myxer's advertisers and interactive agency partners.

Zodo's Bowling & Beyond uses mobile to build database

Published: February 23, 2009

Zodo's Bowling and Beyond used mobile marketing to build a database of names for future remarketing purposes.

Cold Stone Creamery targets families with mobile in-store push

Published: February 11, 2009

Cold Stone Creamery ran a mobile coupon program during the holidays to get consumers in-store and ultimately drive sales.

Little Caesars franchisee's sweepstakes campaign sees 62 percent opt-in

Published: January 27, 2009

One of Little Caesars' franchisees ran a mobile sweepstakes campaign to build a database of names for future marketing.

Cadillac dealership leverages mobile marketing at auto show

Published: January 23, 2009

San Diego-based Cadillac dealership Marvin K. Brown Auto Center used mobile to generate buzz around the new CTS car and drive people to its location.

Top five mobile survivor guidelines for effective campaigns

Published: January 12, 2009

By Shira Simmonds

As brands allocate more media spend towards mobile, agencies and in-house marketing departments are attempting to launch mobile campaigns on their own. Are they doing it right?

Ed Hardy mobile coupon campaign sees 74 percent opt-in rate

Published: January 2, 2009

Christian Audigier's vintage tattoo wear maker Ed Hardy ran a mobile coupon effort this Christmas meant to drive people in-store. The campaign left its mark.

Mobile campaign for Halloween attraction claims 57 percent opt-in

Published: November 20, 2008

Annual Halloween attraction Scream Country Haunted Forest used mobile to create awareness and generate hype around the event this year.

Mobile marketers react to economic slowdown: Part V

Published: November 19, 2008

This is the fifth part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be tough for mobile?