Tag: Sho

Total Results: 203

Lucky: Magazine readers open to scanning QR codes

Published: February 9, 2012

Lucky magazine began incorporating mobile response codes into its editorial content with its November 2011 issue and is continuing the strategy in its latest issue after initial results show readers are scanning a wide variety of codes as they flip through an issue.

Mall owner GGP: The higher the offer the more successful the campaign

Published: November 21, 2011

LOS ANGELES – An executive from General Growth Properties – a company that operates and owns 150 malls nationwide – discussed the best ways to use mobile throughout the consumer lifecycle at the Mobile Marketing Forum.

Customer service goes mobile with multimedia chat

Published: October 28, 2011

By Yuval Moed

Not long ago, consumers seeking help from brands might have been satisfied by support from a call center rep or with text chat on a desktop computer. Those days have passed.

Facing regulatory pressure, carriers agree to send overage alerts

Published: October 19, 2011

Wireless carriers have agreed to send free alerts to consumers when they reach monthly limits on voice, data and text usage. The plan also includes a notification to inform consumers of international roam charges when traveling abroad.

App discoverability is not what it once was: panelists

Published: October 18, 2011

NEW YORK – Getting mobile applications discovered is not what it used to be, according to panelists at the Mobile Shopping Fall conference.

Showtime Sports draws in new audience via mobile-optimized site

Published: October 7, 2011

Sports broadcast network Showtime Sports is leveraging its digital presence by letting consumers access sports content via a mobile-optimized Web site that builds on the company’s desktop site.

Why retailers should engage customers throughout their entire shopping experience

Published: September 23, 2011

By Todd Sherman

By year's end, more than half of mobile phone users will have smartphones. More interesting is that 93 percent of smartphone users use their phones inside the home, per Google.

Omnicom's Annalect, Kenshoo use check-ins to match online ads with in-store activity

Published: September 21, 2011

The analytics division of media conglomerate Omnicom Group and digital marketing software firm Kenshoo are using mobile check-ins to match online advertising with in-store activity.

Merchandising and the mobile shopper

Published: August 24, 2011

By Jerry Spelic

Today’s consumers are multichannel shoppers, and if one channel disappoints, they will abandon the others.

Toys R Us heightens mobile presence via upcoming pilot program

Published: August 18, 2011

Toys R Us will run a new pilot program this Fall that rewards consumers just by stepping into its stores.