Tag: Sho

Total Results: 215

What do mobile advertisers have planned for back-to-school?

Published: July 14, 2010

Brands are more serious when it comes to their back-to-school mobile advertising campaign budgets, signaling increased presence and innovation this year.

Who is today’s mobile shopper—and why it’s not her

Published: July 8, 2010

While women are stereotyped as shopaholics, when it comes to mobile shopping, males are outpacing their female counterparts by a good margin.

NRF releases blueprint for retailers to leverage mobile

Published: July 7, 2010

With mobile commerce representing a major growth area for retail, the National Retail Federation, through its Mobile Retail Initiative, has unveiled the Mobile Retailing Blueprint.

New York’s Museum of Modern Art activates traditional ad campaign with mobile

Published: July 1, 2010

The Museum of Modern Art in New York is using mobile to activate a traditional advertising campaign that is at the center of its summer membership drive.

Anheuser-Busch distributor grows mobile database to 12,000 in 6 months

Published: May 21, 2010

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.

HBO taps SMS to build database during Mayweather-Marquez fight

Published: May 7, 2010

HBO used SMS to drive awareness and pay-per-view purchases of a recent Mayweather-Marquez boxing match and to generate opt-ins for its own mobile VIP club.

Heineken activates multichannel summer campaign with mobile sweepstakes

Published: May 4, 2010

Beer giant Heineken is activating its multichannel “Plug Into Summer” campaign with a mobile sweepstakes in partnership with Universal Music Group and Fender.

SMS case study - Warner Bros. and Floyd's 99 Barbershop

Published: April 14, 2010

See how Floyd's 99 Barbershop was able to enhace its brand image and build a text-message marketing opt-in list via an SMS sweepstakes.

Ad Council advocates safe driving via mobile TV campaign

Published: April 14, 2010

The Ad Council announced at the National Association of Broadcasters Show that it will run a new mobile digital television campaign to inform viewers that “Buzzed Driving is Drunk Driving.”

Discovery builds MythBusters brand with iPad app

Published: April 7, 2010

Discovery Communications, which claims to be the No. 1 nonfiction media company, has launched its MythBusters application for Apple’s iPad to extend the show’s reach.