Tag: Shopper
Total Results: 11
Displaying: 1 - 10- Lucky: Magazine readers open to scanning QR codes
- Published: February 9, 2012
- Lucky magazine began incorporating mobile response codes into its editorial content with its November 2011 issue and is continuing the strategy in its latest issue after initial results show readers are scanning a wide variety of codes as they flip through an issue.
- Merchandising and the mobile shopper
- Published: August 24, 2011
- By Jerry Spelic
Today’s consumers are multichannel shoppers, and if one channel disappoints, they will abandon the others.
- How mobile ties in with shopper behavior
- Published: March 28, 2011
- By Andrew Paradise
This is the year that retailers will take back their stores through mobile commerce. Smartphone penetration nationwide is predicted to increase from 28 percent to 50 percent by year-end.
- Light shoppers are future of mobile shopping: Arc Worldwide
- Published: January 10, 2011
- NEW YORK – The traditional path to purchase is dead, according to a senior executive at Whirlpool Corp. speaking on a panel yesterday at the National Retail Federation’s 100th Annual Convention & Expo.
- Retailers’ next big thing: mobile shopper marketing
- Published: December 23, 2010
- By Ji Kim
Retailers and brands need to have a strong marketing strategy for in-market shoppers, from the initial thought-to-shop all the way through the research, selection and purchase of their item.
- How to engage the connected shopper
- Published: December 21, 2010
- By Matt Schmitt
Retailers and brands must learn how to engage connected shoppers through the entire pre-store, in-store and post-store buying cycle.
- Maybelline sponsors Allure beauty app to promote products
- Published: September 27, 2010
- Maybelline is sponsoring Allure magazine’s beauty iPhone application, helping readers find the perfect mascara.
- Mobile Commerce Daily - MasterCard announces first commercial launch of mobile payments gateway
- Published: November 17, 2009
- Today in Mobile Commerce Daily: MasterCard announces first commercial launch of mobile payments gateway and Sears taps IBM for mobile commerce.
- Where to start with retail and mobile
- Published: October 27, 2009
- By Gary Schwartz
Instead of focusing on how the consumer is leveraging mobile in their stores, retailers are investigating widgets and apps that have little to no reach or frequency in their consumer base.
- Consumers reveal mobile commerce preferences in new Web series
- Published: September 14, 2009
- 1020 Placecast has launched an online video series where consumers divulge their true feelings about mobile commerce.
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