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Tag: Shuli Lowy


Total Results: 54

   Displaying: 1 - 10

P&G cuts agency fees while 'getting more’ out of mobile, social
Published: August 3, 2015
Procter & Gamble reduced its overall agency costs in fiscal 2015 by approximately 15 percent while getting a lot more out of its digital, mobile, search and social programs, according to company executives last week.
How CPG brands are getting summer sweepstakes wrong on mobile
Published: July 13, 2015
Summer sweepstakes are kicking into high gear and savvy marketers know to make mobile a focal point, but recent efforts suggest consumer packaged goods brands are taking a formulaic approach that could turn off more consumers than it wins over.
Uber’s ability to drive off negative publicity crucial to its growth
Published: July 9, 2015
While Uber’s controversial battle with politicians and car service companies may give some brands pause about teaming up with the ride-sharing application, the key issue is whether its service satisfies target audiences.
Pampers absorbs millennials’ quest for relevance in YouTube lullaby
Published: July 7, 2015
A campaign by Procter & Gamble’s Pampers diaper brand leverages a life-affirming YouTube video lullaby to reach millennial mothers who prefer to buy from brands that demonstrate socially positive and transparent values.
Polo Ralph Lauren needs to try on new mobile strategies: analysis
Published: July 6, 2015
Polo Ralph Lauren’s innovative thinking has made it a mobile trailblazer, but the brand now needs to consider new creative ways to engage consumers as it looks toward the next step in mobile technology, Mobile Marketer’s analysis shows.
P&G, esurance marry branding, same-sex ruling in mobile outreach
Published: June 30, 2015
Procter & Gamble, esurance and other brands are driving conversation over same-sex unions back to their products in the wake of the United States Supreme Court’s historic legalization of gay marriage.
Taylor Swift’s snub of Apple a jarring note for free music streaming
Published: June 22, 2015
Taylor Swift’s refusal to put her most recent album on Apple’s upcoming music-streaming service could hand the maker of the iPod and creator of the iTunes music downloads library a setback in its efforts to remain relevant in the music business.
P&G’s Tide cleans up on mobile with consumer focus, quality
Published: June 15, 2015
Tide's continued attention to how and where it engages consumers through mobile combined with quality content will steer the Procter & Gamble brand well in the years to come, setting the tone for the rest of the consumer packaged goods vertical, Mobile Marketer’s analysis shows.
Marriott’s mobile welcome built on wooing bookings back from OTAs
Published: June 8, 2015
Marriott International has become a mobile leader by taking the time to think about the customer experience at a hotel and finding ways to simplify it, but needs to improve an inconsistent user experience, Mobile Marketer’s analysis shows.
Target’s mobile growing pains a cautionary tale for marketers
Published: June 1, 2015
Target has earned a reputation as a mobile leader by aggressively pivoting from a traditional bricks-and-mortar retailer to a mobile-centered operation, but the company may have overextended itself in the race to have a presence across multiple platforms, with the user experience suffering in some cases as a result, according to a Mobile Marketer analysis.
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