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Tag: Shuli Lowy

Total Results: 39

   Displaying: 1 - 10

Starbucks’ experimental bent boosted by loyal following on mobile
Published: April 21, 2015
Starbucks’ view of mobile as the future of retail, not just marketing, has earned it both users’ trust and the freedom to test new features, auguring well for its continuation as a dominant brand, a Mobile Marketer analysis shows.
Mary Kay, Kohl's, Ram offer exclusive second-screen content for ACM Awards
Published: April 18, 2015
CBS Interactive teamed up with brand sponsors Mary Kay, Kohl's and Ram Trucks to leverage a wide array of mobile tactics for the Academy of Country Music Awards, including live-streaming, social media reporting, voting and delivering backstage content.
Bud Light matches native video with Tinder to reach mobile daters
Published: April 6, 2015
Anheuser-Busch’s Bud Light brand is leveraging native video in Tinder’s mobile dating application to promote the return of its Whatever, USA contest in which users get to show how ready they are to bring an up-for-anything attitude to a party town that will be created somewhere in the United States.
Thinking mobile keeps innovation bubbling at Coca-Cola
Published: April 1, 2015
Coca-Cola clearly has one of the more successful programs for leveraging mobile to spread its message, but the brand's ability to continue along this vein could depend on the extent to which it improves management of its strategies in the wake of pulled campaigns and reports of poor user experiences, an analysis of the beverage maker’s mobile marketing strategy shows.
Air Wick’s QR codes program smells misinformed on public’s mobile savviness
Published: March 20, 2015
Air Wick’s leveraging of a program with a QR code in a pop-up home in a shopping mall promotion capitalizes on the attention-grabbing power of personalized content but risks excluding consumers who lack know-how in scanning the codes.
TheSkimm catches eye of millennial women through Instagram
Published: March 19, 2015
Newsletter startup theSkimm developed a feature for fans to save and upload quotes of the day to Instagram to raise greater awareness in the millennial demographic.
Bioré ramps up new product awareness with social media contest
Published: March 11, 2015
Kao Corp.'s Bioré skincare brand is creating buzz for its new Deep Cleansing Charcoal Pore Strips by teaming up with actress Brittany Snow for a social media contest.
Pepsi becomes positive symbol for families in video reunion campaign
Published: March 2, 2015
Brands such as PepsiCo that leverage mobile platforms to connect families globally at special times gain by coming across as hip and relevant to customers and being associated with positive emotions such as love and joy.
Facebook’s NYC beacon play could start marketing free-for-all
Published: February 11, 2015
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
Biometric authentication expected to dominate app world: report
Published: January 21, 2015
More than 770 million biometric authentication applications are expected to be downloaded per year by 2019, up from just six million this year, pointing to the possible extinction of alphanumeric passwords, according to a new report from Juniper Research.
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