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Tag: Shuli Lowy

Total Results: 27

   Displaying: 1 - 10

Marketing to young mobile users: a complex, sensitive topic
Published: September 30, 2014
Marketing to children on mobile continues to be a tough balancing act with very real and potentially significant repercussions if not handled correctly, which is why big players are treading carefully even as they remain reluctant to abandon the space completely.
Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game
Published: September 10, 2014
Unilever is addressing the inclination to skip pre-roll ads on mobile with a mini-game that leverages touch screen capabilities to encourage engagement.
McDonald’s pairs McFlurry with branded entertainment content for summer fun
Published: June 4, 2014
McDonald’s is helping McFlurry fans get the scoop on their favorite pop musicians via a new music entertainment show appearing on 4Music in Britain this summer.

General Mills aims to bulk up UPC redemptions through mobile advertising
Published: May 15, 2014
General Mills is enlisting mobile advertising to get the word out about its involvement for an effort that supports donations to Feeding America through on-pack codes.
Bacardi latches on to mobile for at-home mixology campaign
Published: May 1, 2014
Bacardi is pulling double duty with a new mobile site and application as part of a campaign that aims to position its products for a young adult crew by tapping into the mixology trend.
Can location data solve click-to-call’s attribution problem?
Published: April 15, 2014
The rise of location and sophisticated data may be just what brands need to justify click-to-call mobile ads that continue to promise marketers the ability to link ads with real-world sales, but fail to deliver.
Tod's targets loyalists with logo driven mobile ad
Published: March 31, 2014
Italian leather goods company Tod’s is targeting culturally-minded affluent readers of Condé Nast’s W magazine with a banner advertisement on the publication’s mobile Web site.

McDonald’s bets on rich media to build Facebook following
Published: March 25, 2014
McDonald’s latest mobile push reveals how the quick-service restaurant keeps ahead of the competition by investing in rich media ads to support its Facebook presence.

Vevo app holds big potential for sponsored content
Published: March 6, 2014
With Vevo’s mobile application growing in popularity, marketers should keep the app in mind when trying to reach consumers through creative, native content.
Bad mobile ads damage brand perception and performance
Published: March 3, 2014
While many marketers grasp the significant potential in mobile to reach consumers in new and exciting ways, mobile ads that lack creative vision or the proper execution still abound, hurting campaign performance and damaging brand perception as mobile increasingly becomes the primary media consumption channel.

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