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Tag: Shuli Lowy

Total Results: 22

   Displaying: 1 - 10

Can location data solve click-to-call’s attribution problem?
Published: April 15, 2014
The rise of location and sophisticated data may be just what brands need to justify click-to-call mobile ads that continue to promise marketers the ability to link ads with real-world sales, but fail to deliver.
Tod's targets loyalists with logo driven mobile ad
Published: March 31, 2014
Italian leather goods company Tod’s is targeting culturally-minded affluent readers of Condé Nast’s W magazine with a banner advertisement on the publication’s mobile Web site.

McDonald’s bets on rich media to build Facebook following
Published: March 25, 2014
McDonald’s latest mobile push reveals how the quick-service restaurant keeps ahead of the competition by investing in rich media ads to support its Facebook presence.

Vevo app holds big potential for sponsored content
Published: March 6, 2014
With Vevo’s mobile application growing in popularity, marketers should keep the app in mind when trying to reach consumers through creative, native content.
Bad mobile ads damage brand perception and performance
Published: March 3, 2014
While many marketers grasp the significant potential in mobile to reach consumers in new and exciting ways, mobile ads that lack creative vision or the proper execution still abound, hurting campaign performance and damaging brand perception as mobile increasingly becomes the primary media consumption channel.

Keds kicks content strategy into gear with Million Brave Acts campaign
Published: February 24, 2014
Keds has launched a new multichannel campaign with a mobile and Web microsite that aggregates video, social media, photos and commerce as a resource to empower women in achieving their personal goals.
Michelob Ultra drives YouTube views through augmented reality, takeover ads
Published: February 21, 2014
Anheuser-Busch’s Michelob Ultra is putting some marketing muscle behind a YouTube initiative that aims to get consumers rejuvenated and energized with new activities for the year.
Toyota builds on Super Bowl TV ad with game-based iAd
Published: February 5, 2014
Toyota has launched an interactive iAd campaign that incorporates several unique built-in features of a mobile device for a bigger marketing push around the mid-size Highlander SUV.
Westfield Group showcases multiple offers via revolving cube ad
Published: January 8, 2014
Airport developer Westfield is targeting travelers with a revolving mobile ad unit showcasing special offers from Dunkin' Donuts and Famiglia.
Facebook significantly improves video experience but more work remains
Published: December 19, 2013
While Facebook’s made a big step toward improving its mobile video experience for advertisers with autoplay video ads, the user experience for videos still needs to improve for the social network to be an important player in video.
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