Tag: Shuli Lowy

Total Results: 4

Quaker Oats relies on mobile to build brand awareness

Published: April 2, 2013

Quaker Oats is putting mobile at the center of its latest initiative that aims to drive brand awareness and engage consumers on a deeper level.

Are SMS campaigns too intrusive, or not invasive enough?

Published: January 10, 2013

Marketers are continually finding new ways to get consumers to opt-in to their databases. However, it seems many companies are either not sending enough messages or bombarding users constantly instead of finding a happy medium.

Voting, politics and mobile

Published: November 8, 2012

By Shuli Lowy

While neither the Romney or Obama campaigns discussed how much of the roughly $159 million spent in online advertising was allocated to mobile, they both disclosed their involvement in advertising on mobile phones and tablets.

Mobile advertising case study - Northern Virginia Community College

Published: November 17, 2011

See how Northern Virginia Community College used mobile ads to generate buzz amongst young adults.