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Tag: Shuli Lowy


Total Results: 29

   Displaying: 1 - 10

Bacardi offers valuable lesson on how to protect against app burnout
Published: December 19, 2014
Mobile applications must provide a real-life tie-in to protect the user from “app burnout,” a strategy that spirits brand Bacardi is embracing.
Audio vs. beacons: Which is better at driving in-store engagements?
Published: December 16, 2014
Beacons were the big story in 2014 but as the year winds down, mass merchants such as Office Depot are testing audio technology solutions for driving in-store engagements on mobile phones, with each strategy offering unique challenges and opportunities.
Marketing to young mobile users: a complex, sensitive topic
Published: September 30, 2014
Marketing to children on mobile continues to be a tough balancing act with very real and potentially significant repercussions if not handled correctly, which is why big players are treading carefully even as they remain reluctant to abandon the space completely.
Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game
Published: September 10, 2014
Unilever is addressing the inclination to skip pre-roll ads on mobile with a mini-game that leverages touch screen capabilities to encourage engagement.
McDonald’s pairs McFlurry with branded entertainment content for summer fun
Published: June 4, 2014
McDonald’s is helping McFlurry fans get the scoop on their favorite pop musicians via a new music entertainment show appearing on 4Music in Britain this summer.

General Mills aims to bulk up UPC redemptions through mobile advertising
Published: May 15, 2014
General Mills is enlisting mobile advertising to get the word out about its involvement for an effort that supports donations to Feeding America through on-pack codes.
Bacardi latches on to mobile for at-home mixology campaign
Published: May 1, 2014
Bacardi is pulling double duty with a new mobile site and application as part of a campaign that aims to position its products for a young adult crew by tapping into the mixology trend.
Can location data solve click-to-call’s attribution problem?
Published: April 15, 2014
The rise of location and sophisticated data may be just what brands need to justify click-to-call mobile ads that continue to promise marketers the ability to link ads with real-world sales, but fail to deliver.
Tod's targets loyalists with logo driven mobile ad
Published: March 31, 2014
Italian leather goods company Tod’s is targeting culturally-minded affluent readers of Condé Nast’s W magazine with a banner advertisement on the publication’s mobile Web site.

McDonald’s bets on rich media to build Facebook following
Published: March 25, 2014
McDonald’s latest mobile push reveals how the quick-service restaurant keeps ahead of the competition by investing in rich media ads to support its Facebook presence.

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