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Tag: Shuli Lowy

Total Results: 42

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Macy’s ramps up charity-themed social campaign ahead of Mother’s Day
Published: May 5, 2015
In anticipation of Mother's Day, Macy’s is asking consumers to upload their favorite motherly moments onto Twitter, Instagram and Facebook, with the brand donating money to a charity for each post, showing how social continues to gain steam for promoting cause-marketing efforts.
Apartments.com finds a home in mobile via campaign, Web site
Published: May 5, 2015
Apartments.com, a site that matches apartment seekers with units and provides property managers with a marketing platform, appears to be reaping the benefits of its recent mobile ramp-up, boosted by a campaign on Huffington Post, as sales and traffic to its site surge.
Kia doubles social media engagement at 47pc of the cost
Published: May 4, 2015
Kia Motors doubled the impact of its social media marketing at less than half the cost by targeting paid posts to social media users who were most likely to engage with the content.
Starbucks’ experimental bent boosted by loyal following on mobile
Published: April 21, 2015
Starbucks’ view of mobile as the future of retail, not just marketing, has earned it both users’ trust and the freedom to test new features, auguring well for its continuation as a dominant brand, a Mobile Marketer analysis shows.
Mary Kay, Kohl's, Ram offer exclusive second-screen content for ACM Awards
Published: April 18, 2015
CBS Interactive teamed up with brand sponsors Mary Kay, Kohl's and Ram Trucks to leverage a wide array of mobile tactics for the Academy of Country Music Awards, including live-streaming, social media reporting, voting and delivering backstage content.
Bud Light matches native video with Tinder to reach mobile daters
Published: April 6, 2015
Anheuser-Busch’s Bud Light brand is leveraging native video in Tinder’s mobile dating application to promote the return of its Whatever, USA contest in which users get to show how ready they are to bring an up-for-anything attitude to a party town that will be created somewhere in the United States.
Thinking mobile keeps innovation bubbling at Coca-Cola
Published: April 1, 2015
Coca-Cola clearly has one of the more successful programs for leveraging mobile to spread its message, but the brand's ability to continue along this vein could depend on the extent to which it improves management of its strategies in the wake of pulled campaigns and reports of poor user experiences, an analysis of the beverage maker’s mobile marketing strategy shows.
Air Wick’s QR codes program smells misinformed on public’s mobile savviness
Published: March 20, 2015
Air Wick’s leveraging of a program with a QR code in a pop-up home in a shopping mall promotion capitalizes on the attention-grabbing power of personalized content but risks excluding consumers who lack know-how in scanning the codes.
TheSkimm catches eye of millennial women through Instagram
Published: March 19, 2015
Newsletter startup theSkimm developed a feature for fans to save and upload quotes of the day to Instagram to raise greater awareness in the millennial demographic.
Bioré ramps up new product awareness with social media contest
Published: March 11, 2015
Kao Corp.'s Bioré skincare brand is creating buzz for its new Deep Cleansing Charcoal Pore Strips by teaming up with actress Brittany Snow for a social media contest.
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