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Tag: Shuli Lowy


Total Results: 62

   Displaying: 1 - 10

Target squeezes features into mobile banner ad to drive engagement
Published: February 5, 2016
A recent mobile banner ad from Target enabled viewers to move through a selection of different products and tap a button to make a purchase in an attempt to bring excitement to a format that faces challenges given how small it appears on smartphones.
Coca-Cola infuses GIFs with real-time emotions for millennial push
Published: January 26, 2016
In a move to meet millennials on their own ground, Coca-Cola is offering a way to share an animated GIF that expresses a consumer’s feelings in that moment as part of the new Taste the Feeling campaign.
Poland Spring, Amazon’s MyHabit invigorate sales with travel inspiration
Published: January 5, 2016
Nestle’s Poland Spring brand has teamed up with Amazon’s fashion sales site MyHabit on a mobile-optimized travel and shopping guide for Maine, pairing inspirational content with several different commerce opportunities.
Smile Train makes holiday grouches smile with humorous holiday carols
Published: December 8, 2015
Nonprofit Smile Train sends up holiday carols in a series of humorous, shareable mobile videos designed to bring out the giving spirit in holiday grumps.
EBay invigorates mobile banner ads with icons for text-wary millennials
Published: November 23, 2015
EBay takes the mobile banner ad to new heights by showcasing several icons that tip off viewers to what happens when they tap and encourage engagement from consumers familiar with smartphone shorthand.
Coca-Cola’s smartwater finds mobile advertising inspiration in top-down swipe
Published: November 6, 2015
The mobile advertising strategy for Coca-Cola’s smartwater brand is looking up as it leverages the Huffington Post news feed to encourage viewers to swipe from the top down on their screens and find inspiration in the clouds.
Bacardi spikes millennial engagement with full-screen, immersive ads on Facebook
Published: October 13, 2015
Rum brand Bacardi is pouring a healthy dose of mobile into its latest millennial-centric campaign by leveraging Facebook’s new immersive canvas advertising unit, which opens up a full-screen smartphone experience for users who click on an ad.
Google’s search rankings change poses threat to mobile app marketers
Published: September 4, 2015
Google’s recent announcement that mobile and Web sites containing pop-ads will soon be penalized for enticing users to download their applications poses a significant threat to many marketers, unless they can find a different way to drive conversions.
P&G cuts agency fees while 'getting more’ out of mobile, social
Published: August 3, 2015
Procter & Gamble reduced its overall agency costs in fiscal 2015 by approximately 15 percent while getting a lot more out of its digital, mobile, search and social programs, according to company executives last week.
How CPG brands are getting summer sweepstakes wrong on mobile
Published: July 13, 2015
Summer sweepstakes are kicking into high gear and savvy marketers know to make mobile a focal point, but recent efforts suggest consumer packaged goods brands are taking a formulaic approach that could turn off more consumers than it wins over.
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