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Tag: Shuli Lowy

Total Results: 49

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P&G, esurance marry branding, same-sex ruling in mobile outreach
Published: June 30, 2015
Procter & Gamble, esurance and other brands are driving conversation over same-sex unions back to their products in the wake of the United States Supreme Court’s historic legalization of gay marriage.
Taylor Swift’s snub of Apple a jarring note for free music streaming
Published: June 22, 2015
Taylor Swift’s refusal to put her most recent album on Apple’s upcoming music-streaming service could hand the maker of the iPod and creator of the iTunes music downloads library a setback in its efforts to remain relevant in the music business.
P&G’s Tide cleans up on mobile with consumer focus, quality
Published: June 15, 2015
Tide's continued attention to how and where it engages consumers through mobile combined with quality content will steer the Procter & Gamble brand well in the years to come, setting the tone for the rest of the consumer packaged goods vertical, Mobile Marketer’s analysis shows.
Marriott’s mobile welcome built on wooing bookings back from OTAs
Published: June 8, 2015
Marriott International has become a mobile leader by taking the time to think about the customer experience at a hotel and finding ways to simplify it, but needs to improve an inconsistent user experience, Mobile Marketer’s analysis shows.
Target’s mobile growing pains a cautionary tale for marketers
Published: June 1, 2015
Target has earned a reputation as a mobile leader by aggressively pivoting from a traditional bricks-and-mortar retailer to a mobile-centered operation, but the company may have overextended itself in the race to have a presence across multiple platforms, with the user experience suffering in some cases as a result, according to a Mobile Marketer analysis.
Mondelez’ Oreo brand one tough cookie, mobile analysis reveals
Published: May 26, 2015
While Oreo's always-on mobile presence has made the likeable Mondelez International cookie one of the few fast-moving consumer goods brands to successfully leverage the smartphone boom, its challenge – and opportunity – lies in converting more of that brand love into direct sales, a Mobile Marketer analysis suggests.
American Girl's foray into digital play overlooks mobile optimization
Published: May 26, 2015
Mattel Inc.’s American Girl brand is foraying digital play experiences with the launch of a mobile application that enables users to make virtual friendship bracelets as well as a microsite designed to coincide with its new Truly Me doll and accessories line, but the effort misses the mark by not having the site mobile-optimized for consumers who may access it through their own or parents’ devices.
Macy’s ramps up charity-themed social campaign ahead of Mother’s Day
Published: May 5, 2015
In anticipation of Mother's Day, Macy’s is asking consumers to upload their favorite motherly moments onto Twitter, Instagram and Facebook, with the brand donating money to a charity for each post, showing how social continues to gain steam for promoting cause-marketing efforts.
Apartments.com finds a home in mobile via campaign, Web site
Published: May 5, 2015
Apartments.com, a site that matches apartment seekers with units and provides property managers with a marketing platform, appears to be reaping the benefits of its recent mobile ramp-up, boosted by a campaign on Huffington Post, as sales and traffic to its site surge.
Kia doubles social media engagement at 47pc of the cost
Published: May 4, 2015
Kia Motors doubled the impact of its social media marketing at less than half the cost by targeting paid posts to social media users who were most likely to engage with the content.
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