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Tag: Shuli Lowy


Total Results: 35

   Displaying: 1 - 10

Air Wick’s QR codes program smells misinformed on public’s mobile savviness
Published: March 20, 2015
Air Wick’s leveraging of a program with a QR code in a pop-up home in a shopping mall promotion capitalizes on the attention-grabbing power of personalized content but risks excluding consumers who lack know-how in scanning the codes.
TheSkimm catches eye of millennial women through Instagram
Published: March 19, 2015
Newsletter startup theSkimm developed a feature for fans to save and upload quotes of the day to Instagram to raise greater awareness in the millennial demographic.
Bioré ramps up new product awareness with social media contest
Published: March 11, 2015
Kao Corp.'s Bioré skincare brand is creating buzz for its new Deep Cleansing Charcoal Pore Strips by teaming up with actress Brittany Snow for a social media contest.
Pepsi becomes positive symbol for families in video reunion campaign
Published: March 2, 2015
Brands such as PepsiCo that leverage mobile platforms to connect families globally at special times gain by coming across as hip and relevant to customers and being associated with positive emotions such as love and joy.
Facebook’s NYC beacon play could start marketing free-for-all
Published: February 11, 2015
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
Biometric authentication expected to dominate app world: report
Published: January 21, 2015
More than 770 million biometric authentication applications are expected to be downloaded per year by 2019, up from just six million this year, pointing to the possible extinction of alphanumeric passwords, according to a new report from Juniper Research.
Bacardi offers valuable lesson on how to protect against app burnout
Published: December 19, 2014
Mobile applications must provide a real-life tie-in to protect the user from “app burnout,” a strategy that spirits brand Bacardi is embracing.
Audio vs. beacons: Which is better at driving in-store engagements?
Published: December 16, 2014
Beacons were the big story in 2014 but as the year winds down, mass merchants such as Office Depot are testing audio technology solutions for driving in-store engagements on mobile phones, with each strategy offering unique challenges and opportunities.
Marketing to young mobile users: a complex, sensitive topic
Published: September 30, 2014
Marketing to children on mobile continues to be a tough balancing act with very real and potentially significant repercussions if not handled correctly, which is why big players are treading carefully even as they remain reluctant to abandon the space completely.
Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game
Published: September 10, 2014
Unilever is addressing the inclination to skip pre-roll ads on mobile with a mini-game that leverages touch screen capabilities to encourage engagement.
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