Tag: Sky

Total Results: 109

Marlboro uses mobile to promote Marlboro Ducati Racing Team

Published: August 18, 2009

Cigarette brand Marlboro has developed mobile offerings meant to increase the link between consumers and the Marlboro Ducati Racing Team.

Pepsi courts youth demographic with 2D bar codes

Published: August 6, 2009

PepsiCo Inc. is using mobile advertising and content distributed via 2D bar codes to engage with its target audience of 18-24-year-olds and promote its Pepsi Max brand.

Verizon CEO responds to New York Times’ scathing criticism of carriers

Published: July 24, 2009

Verizon Wireless has taken umbrage to the New York Times' less-than-flattering-coverage of wireless carriers.

Mass-produced apps comprise one-third of App Store: Study

Published: July 16, 2009

A new report from Skyhook Wireless shows that mass-produced applications are making up one-third of the Apple App Store's volume.

Dell adds GPS, WiFi positioning to Mini 10 netbook

Published: July 6, 2009

Dell is investing in location-based services, adding GPS and WiFi positioning to its Mini 10 netbooks in the first step in its mobile strategy that may include a smartphone.

LifeAware adds Skyhook LBS to ad-supported Android app

Published: June 8, 2009

Skyhook Wireless, provider of the Wi-Fi Positioning System and the hybrid location system XPS, has integrated with LifeAware, an ad-supported family-and-friend-finding LBS app for Google's Android.

Skyy Vodka launches first mobile campaign

Published: June 2, 2009

For the very first time, Skyy Vodka is using the mobile channel to get vodka enthusiasts to interact with the brand.

BlackBerry LBS apps 4X pricier than iPhone, Android

Published: May 21, 2009

A recent Skyhook Wireless report comparing RIM's BlackBerry App World, Apple's App Store and Google's Android Marketplace found a great disparity in cost of applications.

Verizon taps Gemalto, G&D for LTE technology

Published: May 14, 2009

Verizon Wireless has taken a step in the development of the Long Term Evolution mobile broadband network.

Opera taps Skyhook Wireless to bring geolocation to mobile Web

Published: March 30, 2009

Opera Software and Skyhook Wireless have partnered to bring geolocation to the wired and mobile Web.