Tag: Slifter

Total Results: 11

Kraft Foods' Oreo increases brand awareness with mobile

Published: August 18, 2009

Kraft Foods' Oreo tapped the mobile channel for a promotion meant to drive awareness of the cookie brand among British consumers.

Why back-to-school marketing should include mobile

Published: August 12, 2009

Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?

Sears, Days Inn offer do's and don'ts of mobile commerce

Published: July 13, 2009

NEW YORK - Sears would have gone with a different product mix when it first launched it mobile site. And Days Inn would not have launched its mobile campaign before the mobile site was up.

How to ensure that the brand�s iPhone app isn�t deleted

Published: July 2, 2009

By Maya Mikhailov

Key guidelines for brands that wish to remain on a consumer's iPhone longer than a carton of milk remains drinkable in the fridge.

Best Buy joins mobile shopping bandwagon

Published: July 1, 2009

Between the recession and the fact that consumers aren't glued as much to their PCs, retailers are increasingly turning to the mobile channel to extend their brand and increase customer loyalty.

Slifter lets iPhone users search, share local products

Published: October 22, 2008

Slifter is giving Apple's iPhone users access to its mobile shopping search application.

Slifter debuts back-to-school shopping tool

Published: August 15, 2008

Mobile shopping tool Slifter launched a local service that allows consumers to search deals and products at nearby retail locations.

Slifter debuts location-based shopping for BlackBerry

Published: July 30, 2008

Consumers using Research In Motion's BlackBerry smartphones can now download Slifter, a free ad-supported location-based mobile shopping tool.

LG Mobile Phones runs sweepstakes campaign for U.S. push

Published: April 29, 2008

LG Mobile Phones has launched the mobile element of a national sweepstakes campaign to push its merchandise in an increasingly competitive device market.

Midwest's largest DM organization tackles mobile marketing

Published: April 28, 2008

The Chicago Association of Direct Marketing will host its first mobile marketing panel tomorrow at the IMX08 conference for direct and interactive marketers.