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Tag: SnapTell

Total Results: 9

UL activates readers of People, OK! with mobile
Published: March 30, 2009
Underwriters Laboratories ran print ads featuring Keri Russell of "Felicity" fame in People and OK! magazines with a call-to-action urging readers to send in camera-phone pictures of the brand's logo.
What is former MMA chief Laura Marriott's next move?
Published: January 8, 2009
Laura Marriott, former president of the Mobile Marketing Association, is now working to raise awareness around the mobile 2D barcode space.
Harley-Davidson debuts interactive mobile campaign
Published: October 13, 2008
Harley-Davidson has launched a print campaign with an interactive mobile component to build awareness around its new 2009 V-Rod Muscle motorcycle.
ESPN The Magazine mobilizes print ads
Published: October 9, 2008
ESPN The Magazine has released a magazine with fully interactive advertising powered by SnapTell, a provider of image-recognition-based mobile marketing services.
Martha Stewart Weddings magazine mobilizes print ads
Published: September 17, 2008
The winter issue of "Martha Stewart Weddings" will be the first women's magazine to fully mobilize its print ads.
Coca-Cola, Chevrolet mobilize print ads for better tracking
Published: July 1, 2008
Coca-Cola Co., GNC and General Motors Corp.'s Chevrolet have made their print ads in Men's Health magazine measurable using mobile.

Rolling Stone mobilizes print ads
Published: May 21, 2008
Rolling Stone is using SnapTell's Snap.Send.Get mobile marketing service to convert print ads in its magazine into mobile interactive ads.

SnapTell claims 1 million titles in image-recognition database
Published: May 8, 2008
SnapTell said its Mobile Entertainment Explorer now offers access to information on nearly 1 million movies, music CDs and video games from camera phones.
Mobile coupons work for Subway franchisees
Published: February 27, 2008
The Subway franchisees for the Buffalo, NY, area are recording a redemption rate of 5 percent to 6 percent for mobile coupons. Compare that with the typical 1 to 3 percent redemption rate for paper coupons.
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