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Tag: Snipp

Total Results: 15

   Displaying: 1 - 10

Clorox optimizes awareness with retail-agnostic mobile receipt promotion
Published: January 29, 2015
A Clorox campaign that lets consumers earn the right to enter a $1,000 monthly sweepstakes by submitting product purchase receipts leverages a retail-agnostic strategy to drive sales and enhance customer relationships with the consumer packaged goods brand.
How marketers in India use SMS differently from US peers
Published: August 4, 2014
By Ritesh Bhavnani

While the U.S. is clearly more advanced in terms of its adoption of mobile technologies, India stands out for the sheer centrality that mobile phones have to everyday lives.

Chrysler turns drivers into technicians via augmented reality
Published: April 15, 2014
Chrysler will this week preview its upcoming three-dimensional augmented reality application at the New York Auto Show, marking an improvement from its previous Mopar AR Ram app.
Papa John’s touts mobile in TV commercial as digital hits 45pc of revenue
Published: March 26, 2014
Papa John’s new television ad is the latest example of pizza chains’ bullish ambitions to win the mobile ordering space.
Automakers push envelope on wearables, augmented reality despite regulatory concern
Published: February 10, 2014
While automakers are leading the way when it comes to leveraging wearables and augmented reality for next-generation mobile experiences, challenges such as planned legislation banning in-vehicle use and determining the return on investment could hamper growth.

Top 10 mobile trends for brands in 2014
Published: January 6, 2014
By Ritesh Bhavnani

It is that time of the year again. Last year was incredible for mobile and, if anything, 2014 is shaping up to be even more momentous and exciting.

Looking back at 2013: Report card on top mobile predictions
Published: December 27, 2013
By Ritesh Bhavnani

At the beginning of this year, I wrote a column in Mobile Marketer on the Top 10 mobile trends for brands and marketers for 2013. I know, I know – the massive post-holidays hangover must have clearly clouded my judgment.

Unilever’s Slimfast leverages mobile, social to create weight-loss conversation
Published: October 23, 2013
Unilever’s Slimfast is inviting consumers to participate in a mobile-social conversation about losing weight with augmented reality and a revamped mobile site.
Augmented reality trumps QR codes for print-to-mobile engagement
Published: October 9, 2013
With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers.
Augmented reality moves beyond gimmick to drive brand utility
Published: August 5, 2013
Initial augmented reality efforts have tended toward the gimmicky but as marketers gain confidence in the technology, their strategies are starting to veer toward greater utility and interactivity.
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