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Tag: Snipp

Total Results: 25

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Top 10 mobile marketing trends for 2017
Published: December 29, 2016
By Ritesh Bhavnani

Mobile continues to be the marketerís medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. Where go eyeballs, so goes the money.

Huggies mobilizes loyalty program with new app, receipt scanning
Published: July 5, 2016
Kimberly-Clarkís Huggies brand is rolling out a revamped rewards program that enables members to take advantage of a new mobile application, as well as the ability to scan receipts, link loyalty cards to the app and automatically collect points.
Rethinking rewards for the millennial consumer
Published: May 13, 2016
By David Hargreaves

The fact that 83 percent of millennials have slept with their phone in their bed illustrates their connectedness and reliance on technology.

Frito-Lay, Colgate reimagine mobile receipt promotions with enticing rewards
Published: January 13, 2016
Frito-Lay and Colgate are bringing a revamped spin to SMS-based receipt promotions by offering participants alluring rewards from other brands instead of standard money-back offers.
Top 10 mobile marketing trends for 2016
Published: January 6, 2016
By Ritesh Bhavnani

According to eMarketer, the global mobile advertising market will account for more than 50 percent of all digital ad expenditure for the first time and cross more than a cool $100 billion in spend. U.S. mobile ad expenditures alone are expected to cross $40 billion.

Arm & Hammer unwraps holiday engagement via scannable receipt promotion
Published: September 28, 2015
Church & Dwight Co.ís Arm & Hammer brand is leveraging mobile for a holiday promotion by asking consumers to purchase boxes of baking soda, snap a photo of their receipt with their smartphones and text it to a designated number to receive a complimentary Martha Stewart recipe booklet.
Pepsi uncaps SMS to add fizz to NFL sweepstakes
Published: September 25, 2015
PepsiCo is taking to mobile to promote its National Football League sponsorship by encouraging users to text football-related keywords to a designated number and receive links to microsites offering sweepstakes entries to win Pepsi merchandise.
Rewarding healthy lifestyles: The next wave of loyalty
Published: August 28, 2015
By David Hargreaves

In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.

Axe discovers music rewards on mobile attract right target audience
Published: July 10, 2015
Unileverís Axe is leveraging an in-store partnership with Walmart designed to attract the brand's young male audience with relevant music downloads on mobile as a reward for purchasing products.
5 reasons why traditional mail-in rebates are broken
Published: May 8, 2015
By David Hargreaves

It is no secret that consumer behavior has changed dramatically over the last 15 years. Customers now typically send emails or texts instead of letters, expect immediate communication, use electronic payments such as PayPal more than checks, want immediate gratification and live on their mobile phones.

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