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Tag: Snipp


Total Results: 17

   Displaying: 1 - 10

Axe discovers music rewards on mobile attract right target audience
Published: July 10, 2015
Unileverís Axe is leveraging an in-store partnership with Walmart designed to attract the brand's young male audience with relevant music downloads on mobile as a reward for purchasing products.
5 reasons why traditional mail-in rebates are broken
Published: May 8, 2015
By David Hargreaves

It is no secret that consumer behavior has changed dramatically over the last 15 years. Customers now typically send emails or texts instead of letters, expect immediate communication, use electronic payments such as PayPal more than checks, want immediate gratification and live on their mobile phones.

Clorox optimizes awareness with retail-agnostic mobile receipt promotion
Published: January 29, 2015
A Clorox campaign that lets consumers earn the right to enter a $1,000 monthly sweepstakes by submitting product purchase receipts leverages a retail-agnostic strategy to drive sales and enhance customer relationships with the consumer packaged goods brand.
How marketers in India use SMS differently from US peers
Published: August 4, 2014
By Ritesh Bhavnani

While the U.S. is clearly more advanced in terms of its adoption of mobile technologies, India stands out for the sheer centrality that mobile phones have to everyday lives.

Chrysler turns drivers into technicians via augmented reality
Published: April 15, 2014
Chrysler will this week preview its upcoming three-dimensional augmented reality application at the New York Auto Show, marking an improvement from its previous Mopar AR Ram app.
Papa Johnís touts mobile in TV commercial as digital hits 45pc of revenue
Published: March 26, 2014
Papa Johnís new television ad is the latest example of pizza chainsí bullish ambitions to win the mobile ordering space.
Automakers push envelope on wearables, augmented reality despite regulatory concern
Published: February 10, 2014
While automakers are leading the way when it comes to leveraging wearables and augmented reality for next-generation mobile experiences, challenges such as planned legislation banning in-vehicle use and determining the return on investment could hamper growth.

Top 10 mobile trends for brands in 2014
Published: January 6, 2014
By Ritesh Bhavnani

It is that time of the year again. Last year was incredible for mobile and, if anything, 2014 is shaping up to be even more momentous and exciting.

Looking back at 2013: Report card on top mobile predictions
Published: December 27, 2013
By Ritesh Bhavnani

At the beginning of this year, I wrote a column in Mobile Marketer on the Top 10 mobile trends for brands and marketers for 2013. I know, I know Ė the massive post-holidays hangover must have clearly clouded my judgment.

Unileverís Slimfast leverages mobile, social to create weight-loss conversation
Published: October 23, 2013
Unileverís Slimfast is inviting consumers to participate in a mobile-social conversation about losing weight with augmented reality and a revamped mobile site.
Please click here to register now!