Tag: Social networks

Total Results: 45

Facebook must monetize mobile or risk shrinking revenues

Published: February 3, 2012

While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage.

LinkedIn mobile page views jump 400pc year-to-year

Published: January 13, 2012

Professional social network LinkedIn claims that mobile page views for the site increased 400 percent from 2010 to 2011.

Facebook rapidly turning into mobile powerhouse

Published: December 30, 2011

The number of Facebook users accessing the social network site via mobile applications continues to grow, pointing to consumers’ appetite for sharing information on the go.

What are the three keys to effective mobile social marketing?

Published: November 15, 2011

With more consumers using their mobile devices to access social networks, brands need to start thinking differently in terms of their social media strategy.

Google+ needs to do well in mobile to succeed in social space

Published: June 30, 2011

Mobile will play a key role in how well Google+, the company’s new social networking service, will be able to attract users and put a dent in Facebook’s dominance

Unilever places mobile and social at heart of Axe campaign

Published: March 2, 2011

Consumer packaged goods giant Unilever is using mobile to engage its young male demographic and encourage viral spread of its Axe Twist fragrance product via social networks.

PepsiCo exec: Majority of social interaction will happen via mobile

Published: February 14, 2011

A PepsiCo executive is excited about the increasing cross-pollination between the mobile and social-media spheres.

Future of mobile Internet is through social networks

Published: February 1, 2011

By Paul Amsellem

The ongoing mobile turf war between Apple, Google, Microsoft, Nokia and BlackBerry may change completely with the entry of a new player who will redefine the mobile Internet's most potent use.

Why Facebook’s mobile announcements are a game-changer

Published: November 5, 2010

Facebook's announcement of its mobile deal platform is a game-changer because it will likely encourage the adoption of check-in activities, providing opportunities for mobile marketers.

IMDb debuts Android app with social element targeting entertainment lovers

Published: July 9, 2010

Amazon’s IMDb has rolled out an Android application and announced an initiative that incorporates social integrations on Facebook and Twitter.