Tag: Sony Pictures Entertainment

Total Results: 4

Sony Pictures, HSN multichannel campaign blurs lines between marketing, commerce: Published: July 7, 2010; Sony Pictures and multichannel retailer HSN have formed a strategic marketing alliance for an ambitious multichannel campaign to support the studio's motion picture "Eat Pray Love."
Mobile content providers settle lawsuits that claim unauthorized charges: Published: November 12, 2009; A Cook County, IL, court granted preliminary approval to a settlement ending 30 lawsuits involving claims of unauthorized charges for mobile content on consumer wireless bills.
Sony amps up mobile advertising for 2012 flick: Published: October 7, 2009; The world may be coming to an end in Sony Pictures Entertainment�s new disaster flick �2012,� but not before the film company taps mobile for its marketing efforts.
PlayPhone launches wireless retailer program for mobile commerce: Published: March 12, 2009; PlayPhone Inc. has launched a wireless retailer program that provides wireless retailers, agents and resellers a way to merchandize, sell and monetize mobile content at the point of sale.