Tag: Sony

Total Results: 61

Brands, publishers reap rewards as mobile traffic skyrockets during World Cup

Published: July 6, 2010

The biggest brands in the world are taking advantage of the huge surge in mobile traffic driven by soccer fanatics seeking coverage of the 2010 FIFA World Cup.

Sony monetizes Jeopardy brand with premium mobile game

Published: June 24, 2010

Sony Pictures Home Entertainment is bringing the Jeopardy brand into the mobile space with a new enhanced premium game for handsets.

Sony Pictures uses mobile to build buzz for Karate Kid film

Published: April 26, 2010

In anticipation of the upcoming remake of "The Karate Kid" starring Jaden Smith and Jackie Chan, Sony Pictures released a branded application for iPhone and a mobile campaign to support it.

Rating movie apps: Paramount vs. Sony vs. Warner Bros.

Published: March 17, 2010

By Al Kalman

Paramount Studios, Sony Pictures and Warner Bros. are among the most active studios in the apps space. Here is a look at what they are doing in that area.

Sony Music Entertainment, Portland Trail Blazers, LA Philharmonic tap Mozes for mobile campaigns

Published: February 12, 2010

The NBA’s Portland Trail Blazers, the Los Angeles Philharmonic and Sony Music Entertainment created mobile and social media campaigns with Mozes to reach younger audiences.

Mobile Commerce Daily - Sony Ericsson to preload bar code reader on mobile devices in 2010

Published: December 2, 2009

Today in Mobile Commerce Daily: Sony Ericsson to preload bar code reader on mobile devices in 2010 and online electronics retailer Crutchfield enters mobile commerce.

Sony BRAVIA mobile campaign achieves 300K downloads in 10 days

Published: November 23, 2009

Sony BRAVIA’s preroll mobile video advertising campaign to promote its HDTVs resulted in more than 300,000 downloads in 10 days.

Mobile content providers settle lawsuits that claim unauthorized charges

Published: November 12, 2009

A Cook County, IL, court granted preliminary approval to a settlement ending 30 lawsuits involving claims of unauthorized charges for mobile content on consumer wireless bills.

Sony Music Entertainment launches Michael Jackson mobile site

Published: November 12, 2009

Sony Music Entertainment plans to optimize the Web destinations of its artists for mobile and the first mobile site to roll out is for the late King of Pop himself, Michael Jackson.

Mobile Commerce Daily - Mitchell Group’s SMS campaign bumps weekend sales to $1.64M

Published: October 21, 2009

Read Mobile Commerce Daily to feed your need for mobile commerce and retail news. See what's featured in today's edition.