Tag: Sony

Total Results: 61

Todacell launches off-portal mobile ad network

Published: October 12, 2009

Todacell has launched a new off-portal mobile display ad network with clients such as Sony and Dell already on board.

Sony amps up mobile advertising for 2012 flick

Published: October 7, 2009

The world may be coming to an end in Sony Pictures Entertainment’s new disaster flick “2012,” but not before the film company taps mobile for its marketing efforts.

Sony Music runs mobile sweepstakes with R&B singer Mario

Published: September 15, 2009

Sony Music is running a mobile sweepstakes offering music fans a chance to win a weekend in Las Vegas with Grammy-nominated artist Mario.

KFC top consumer brand on mobile Internet: BuzzCity

Published: September 10, 2009

KFC is the top brand for consumers on the mobile Internet, according to a new study from BuzzCity.

Mobile to inevitably become mainstream ad medium: SendMe exec

Published: September 9, 2009

Despite the recession, consumers are increasingly relying on devices and mobile marketing spend continues to grow because of this.

Many app stores will fail in next 12 months: GetJar exec

Published: June 30, 2009

How does GetJar view the mobile applications market? After all, it is the world's largest independent mobile app store not affiliated with a wireless carrier, manufacturer or parent company.

Dada enables one-click mobile credit card payments

Published: June 18, 2009

Dada Entertainment has tapped Billing Revolution to provide single-click credit card payment capabilities for its music service.

New iPhone 3G S will offer marketers new revenue streams

Published: June 10, 2009

Not only will Apple's iPhone present users with more features and capabilities, but the handset will have quite an impact on mobile marketing and brands' monetization strategies.

Telstra hosts mobile advertising with 2D bar codes

Published: June 5, 2009

Carrier Telstra Corp. has rolled out its mobile advertising campaign manager, the next evolution in the company's mobile bar code platform.

Sony Ericsson partners with GetJar for app store

Published: June 5, 2009

GetJar's library of 45,000-plus free applications will soon be linked directly through Sony Ericsson's PlayNow arena, its mobile applications store.