Tag: Sony

Total Results: 61

FTC settlement with Sony BMG affects mobile marketers targeting young

Published: December 29, 2008

By Andrew B. Lustigman and Jonathan I. Izor

With tweens and kids increasingly carrying smartphones with Web access, marketers seeking to attract those age groups must be vigilant about privacy compliance.

Major record labels sue Myxer for alleged copyright infringement

Published: December 24, 2008

Myxer is being sued for copyright infringement by well-known record companies such as Arista Records, Sony BMG, Warner Bros., Virgin Records and nine others.

Procter & Gamble is savviest mobile marketer: Quattro exec

Published: December 9, 2008

Brands such as Procter & Gamble, Panasonic, Best Buy and Sony have turned to mobile advertising to directly target their demographics, ensuring a more cost-effective means to advertising this year.

ESPN The Magazine mobilizes print ads

Published: October 9, 2008

ESPN The Magazine has released a magazine with fully interactive advertising powered by SnapTell, a provider of image-recognition-based mobile marketing services.

Universal, Dada Entertainment partner on mobile music

Published: October 8, 2008

Universal Music Group and digital entertainment services provider Dada Entertainment are giving Dada.net consumers access to the music giant's artists.

AT&T launches Online Experience Store

Published: October 6, 2008

AT&T Inc. has launched its Online Experience Store, letting shoppers "touch," experience and buy wireless devices and services online.

Made-for-mobile not always best for video content: CTIA panelists

Published: September 12, 2008

SAN FRANCISCO - Made-for-mobile video content isn't always the way to go, according to panelists at CTIA Wireless IT and Entertainment.

Targeting youth on mobile: adidas, Nickelodeon, Sony

Published: August 25, 2008

The youth demographic is more inseparable from its mobile device than any other and is the bread-and-butter of many marketers, though marketing to that segment presents its own challenges.

Forum Nokia, DeviceAnywhere team up on mobile apps

Published: July 9, 2008

Forum Nokia and DeviceAnywhere have partnered to speed up the development of mobile applications for Nokia handsets.

Sony Pictures breaks mobile campaign for Rambo DVD

Published: July 7, 2008

Sony Pictures Home Entertainment launched its first mobile campaign in Australia to support the Australian DVD debut of the new Rambo movie.