Tag: Sophia Stuart
Total Results: 6
- Mobile not one channel, but eight: MobileMix speaker
- Published: April 23, 2009
- SAN FRANCISCO -- It was expected. Someone in the audience at the final ad:tech MobileMix session asked: "Everyone has been saying this is the year of mobile for five years. Is it?"
- Relevance is key to mobile advertising: ThinkMobile panelist
- Published: March 19, 2009
- NEW YORK - What are the elements of an effective mobile campaign? What should brands be doing to expand their reach into the mobile channel?
- Hearst adds features to mobile sites
- Published: May 20, 2008
- What does Sarah need from us on the go? That's what drives Hearst as it adds bells and whistles to mobile sites for magazine brands such as Cosmopolitan, Redbook and Marie Claire.
- Hearst partners with ShopText to let readers shop via mobile
- Published: April 30, 2008
- Hearst Magazines Digital Media partnered with ShopText to deliver text messaging services to its magazine audience.
- Nokia takes on mobile ad networks with its own
- Published: February 12, 2008
- Finnish handset maker Nokia shook the mobile industry with the launch of the Nokia Media Network, a mobile advertising network that includes the world's leading media brands.
- Traffic, revenue: Twin goals of Hearst Magazines' mobile strategy
- Published: January 31, 2008
- Hearst Magazines developed nine mobile sites for its key magazine brands. The mobile sites are tailored to the constraints of a small screen and the mindset of a mobile consumer.
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