Tag: Sou

Total Results: 81

SoundBite’s mobile marketing aspirations grow with 2ergo Americas deal

Published: March 1, 2012

Mobile marketing service provider SoundBite Communications has acquired the American business unit of 2ergo Group for $3.8 million.

Mobile upsets TV in Super Bowl marketing showdown

Published: February 6, 2012

Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.

Tablets are key to driving conversion: Resource Interactive exec

Published: January 18, 2012

NEW YORK – Tablets will be the next wave of mobile devices to drive conversion for brands, according to an executive from Resource Interactive at the NRF 101st Annual Convention & Expo.

Are storefront mobile calls to action effective in driving in-store holiday traffic?

Published: November 16, 2011

Retailers are showcasing mobile calls to action in their store windows, on signs inside stores and in other high-traffic areas as a way to make shopping more convenient this holiday season.

Steve Madden campaign nets 1,300 mobile opt-ins

Published: October 13, 2011

Steve Madden netted approximately 1,300 mobile opt-ins from a recent MMS campaign that was part of its strategy to use content-rich messages to help build its mobile CRM strategy.

Mobile geo-social marketing allows for action-oriented, cost-per-acquisition metrics

Published: April 20, 2011

With growing excitement around the potential of geo-location, geo-social media and location-based services, large brands and local businesses alike have an opportunity to tap into the phenomenon to boost customer loyalty and sales.

FUBU’s Coogi claims 10pc of sales come from mobile

Published: March 31, 2011

An executive at FUBU’s Coogi said that his company is currently focusing on making the handheld experience more satisfying for customers, since 20 percent of its online traffic comes from mobile and 10 percent of sales come from the medium as well.

Rhapsody, The Echo Nest offer SXSW attendees mobile access to favorite bands

Published: March 15, 2011

Rhapsody is sponsoring The Echo Nest’s iPhone application to let South by Southwest attendees search, browse and listen to all the scheduled bands.

SXSW panelists' unanimous take: Mobile is biggest game-changer

Published: March 14, 2011

By David Gill

By Sandira Calviac

AUSTIN, TX - When the South by Southwest panelists were asked what one thing would change their businesses over the next few years, the answers were unanimous – mobile.

What does the souped-up iPad 2 mean for luxury marketers? - Luxury Daily

Published: March 7, 2011

Luxury Daily today - What does the souped-up iPad 2 mean for luxury marketers?; Search and social media are sales drivers: study.