Tag: South By Southwest
Total Results: 9
- Steve Madden campaign nets 1,300 mobile opt-ins
- Published: October 13, 2011
- Steve Madden netted approximately 1,300 mobile opt-ins from a recent MMS campaign that was part of its strategy to use content-rich messages to help build its mobile CRM strategy.
- Mobile geo-social marketing allows for action-oriented, cost-per-acquisition metrics
- Published: April 20, 2011
- With growing excitement around the potential of geo-location, geo-social media and location-based services, large brands and local businesses alike have an opportunity to tap into the phenomenon to boost customer loyalty and sales.
- Rhapsody, The Echo Nest offer SXSW attendees mobile access to favorite bands
- Published: March 15, 2011
- Rhapsody is sponsoring The Echo Nest’s iPhone application to let South by Southwest attendees search, browse and listen to all the scheduled bands.
- SXSW panelists' unanimous take: Mobile is biggest game-changer
- Published: March 14, 2011
- By David Gill
AUSTIN, TX - When the South by Southwest panelists were asked what one thing would change their businesses over the next few years, the answers were unanimous – mobile.
- Middle Brother promotes tour, streams debut album via iPhone app
- Published: February 28, 2011
- Indie band Middle Brother is taking the use of mobile to a new level by letting users stream their entire debut album – before it even releases – for free through its iPhone app.
- PepsiCo exec: Mobile is effective at engaging influencers
- Published: November 5, 2010
- NEW YORK – A PepsiCo executive at ad:tech said that a campaign spanning on-site, digital out-of-home, online, social and mobile effectively reintroduced the SoBe brand to influential consumers at South-by-Southwest.
- Levi’s taps mobile to engage trendsetting music fans
- Published: March 16, 2010
- The Levi’s/Fader Fort application for iPhone and Android launched just in time for South by Southwest 2010 with the goal of engaging festival attendees and trendsetting music fans.
- Playboy-sponsored party at SXSW integrates mobile
- Published: March 23, 2009
- The C3 Presents' 10th Annual Late Night Bash at SXSW, sponsored by Playboy, used mobile to make the event memorable.
- Cerado launches mobile guide for SXSW Interactive Festival
- Published: March 12, 2009
- Cerado Inc., a provider of mobile and Web-based software and services, has released the South-by-Southwest 2009 Unofficial Pocket Guide.
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