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Tag: Souther

Total Results: 5

SMS case study - Southern Shows
Published: January 18, 2011
See how Southern Shows used targeted keywords within multiple traditional advertising mediums to gauge the ROI of those channels and build a mobile database for event reminders, while driving ticket sales.
Leviís taps mobile to engage trendsetting music fans
Published: March 16, 2010
The Leviís/Fader Fort application for iPhone and Android launched just in time for South by Southwest 2010 with the goal of engaging festival attendees and trendsetting music fans.
SMS provider sues Visa for alleged patent infringement
Published: March 3, 2009
Visa Inc. is being sued by Charge Notification Services Corp. for alleged patent infringement.
AT&T runs March Madness college basketball texting sweepstakes
Published: March 2, 2009
AT&T and NCAA Men's Basketball are connecting fans with their favorite teams via mobile and giving them a chance to win free tickets to this year's championship game.
Hollywood can learn from Apple: Study
Published: February 28, 2008
A new study on the marketing of movies and programming on traditional media recommends that the entertainment industry should act like Apple and offer bargain content on mobile devices.
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