Tag: Special K
Total Results: 3
- Kellogg Co. builds on 2012 marketing strategy with mobile
- Published: January 5, 2012
- Kellogg Co. is revamping its marketing strategy for its Special K cereal brand with an updated application that lets users manage their weight loss goals via mobile and desktop.
- Special K challenges women to view New Year's resolutions in new way with mobile
- Published: December 29, 2010
- Kellogg Co.’s Special K brand is targeting women with a new campaign that focuses on New Year’s resolutions for weight loss. Mobile is part of the multichannel mix.
- Kellogg activates Special K campaign with first mobile apps in US
- Published: December 8, 2010
- Targeting weight-conscious women, Kellogg Co. is taking its Special K Challenge mobile with the launch of its first applications in the United States.
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